‘Here’s to a new era!’ Melissa Fein, Chris Colter and Sam Geer start new chapter at Accenture Song

Initiative at NOTB (Accenture Song)

“Such an incredible workplace with remarkable global talent, capabilities and vision.”

Melissa Fein, Chris Colter and Sam Geer have wrapped up their first week at their new digs at Accenture Song after their departure from Initiative back in May.

Fein, who stepped into the role of managing director, media, APAC, took to LinkedIn to mark the trio’s first week.

She wrote: “Week one officially done at Accenture with Sam Geer and Chris Colter and the momentum is already building!

“Such an incredible workplace with remarkable global talent, capabilities and vision. Here’s to a new era!”

In the week leading up to starting up at the creative group, Sam Geer shared a reflective post on LinkedIn. He said: “The last ten years with IPG Mediabrands has been an adventure beyond all expectation. From Lapland to Morocco to The Strawberry Hills Hotel, I have made life-long memories and unshakable friendships.

“Thank you for the mentorship, the lessons, the celebrations, the camaraderie, the wondrous heights and the desolate lows.

“The opportunities I was given, and those to come, are because of the boundlessly brilliant people I had the great fortune of working with. Thank you to every single one of you for the immense impact you have all had on me. It’s meant the world.”

News of the trio’s departure back in May made waves across the industry.
 
Mediabrands CEO Mark Coad confirmed the news to staff in an email sent at 6:26pm on Thursday night, and seen by Mediaweek at the time.
 
“In true industry fashion – this news is spreading faster than we’d like – so I am writing to tell you this news in the hope that you read it here first,” Coad wrote.
 
“Suffice to say, Mel, Sam, and Colts are still very much part of Initiative’s team and will be working at their usual high-octane and professional pace over the next few weeks/months. They have been very respectful and will give the agency and its clients their time and expertise to ensure a smooth transition.”
 
See also:
Updated: Melissa Fein, Sam Geer, and Chris Colter leave Initiative for Accenture Song
 

 
Top image: Colter, Fein, and Geer at Mediaweek’s Next of the Best Awards in 2023

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