Initiative has promoted Emma Greenhalgh to national head of communications design, effective from October, when her predecessor, Ryan Haeusler, will depart the Mediabrands agency.
Haeusler had been promoted to the position last November.
“Emma’s appointment is testament to her outstanding talent and dedication to delivering innovative and effective communications design solutions,” added Mark Coad, CEO of IPG Mediabrands Australia and interim CEO of Initiative Australia, following the exit of the agency’s top leadership: CEO Melissa Fein, MD Sam Geer, and CSO Chris Colter.
“Her deep understanding of the media landscape and ability to connect with clients will be invaluable as Initiative continues to drive Fame and Flow for market leading brands across Australia.”
Greenhalgh’s appointment will take effect in mid-October, following Haeusler’s exit. She will be based in Sydney and report to national strategy director, Thomas Dodd.
“Emma has become an integral part of how we deliver comms planning at Initiative, developing industry leading and award-winning work across IAG that has become the benchmark for this agency,” said Dodd.
“Her depth of knowledge, craft and care makes Emma a natural choice to lead the comms planning product across the agency in her newly appointed role.”
Greenhalgh joined IPG Mediabrands in October 2021 as communications planning director, before being promoted to head of communications design, Sydney, in October 2023.
Prior to joining Initiative, Greenhalgh held roles at The Brag Media, Atomic 212, and EssenceMediacom, where she focused on integrated channel planning, client leadership, partnerships, and media strategy. Her category experience includes FMCG, entertainment, government, and financial services.
Commenting on her appointment, Greenhalgh said: “I am incredibly excited to take on this new role and lead the communications design team at Initiative.
“I am passionate about helping brands connect with their audiences in meaningful ways, and I look forward to working with our talented team across Australia to build innovative and impactful solutions.”
The appointment follows Initiative’s promotion of Megan Davey in July to the newly-created role of head of Melbourne from general manager, Melbourne, following the resignation of Sarah James, who moved to GroupM’s essenceMediacom.
See also: Initiative promotes Megan Davey to head of Melbourne
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Top image: Emma Greenhalgh