Her new role with the Mediabrands agency follows the resignation of Sarah James, who has moved to GroupM's EssenceMediacom.
Mark Coad: "It is a natural and important step through IPG Mediabrands' RAP for our company to support Aboriginal and Torres Strait...
"I’m sure they’ll do well. I think at some stage soon, the entire industry will be working for Greeny."
Coad: "Mel, Sam, and Colts are still very much part of Initiative's team and will be working at their usual high-octane and...
"In the past five years, I’ve seen senior creatives, who’ve been spat out by big agencies, most likely for cost reasons, form...