Mat Baxter, Darren Woolley and Julia Vargiu shared their thoughts and opinions on the acquisition.
Mark Coad: 'She not only knows Initiative from the inside-out - its people, its culture and its clients - but she also...
Icon's health secrets: ‘I have been a massive drinker. I really don't drink much anymore. You need sleep too!’
The CEO of IPG Media Brands Australia and New Zealand shares details of his raw, unfiltered leadership journey.
Leadership isn’t just about guiding a team; it’s about facing storms head-on, navigating the unknown, and sometimes, it’s about finding the courage...
This follows the appointment of Olivia Warren as global managing director of Traverse32 IPG’s independent development and production studio headquartered in New...
The move coincides with the imminent departure of Ryan Haeusler in October.
Her new role with the Mediabrands agency follows the resignation of Sarah James, who has moved to GroupM's EssenceMediacom.
Mark Coad: "It is a natural and important step through IPG Mediabrands' RAP for our company to support Aboriginal and Torres Strait...
"I’m sure they’ll do well. I think at some stage soon, the entire industry will be working for Greeny."
Coad: "Mel, Sam, and Colts are still very much part of Initiative's team and will be working at their usual high-octane and...
"In the past five years, I’ve seen senior creatives, who’ve been spat out by big agencies, most likely for cost reasons, form...
