Initiative
Showing 21 - 30 of 109 results
Nunn Media expands strategy and planning capabilities with key hires
Chris Walton: 'Since joining us, Michelle and Elise have already begun to make a huge impact with our clients'.
by Natasha Lee – Mar 11, 2025
Initiative unveils hires and promotions to its national strategy team
Tom Dodd: 'Initiative’s strategy team will push the boundaries of what media can achieve.'
by Alisha Buaya – Mar 4, 2025
Netflix Australia awards media and creative accounts to Initiative and Amplify
Jo McAlister: 'To say the team are excited is an understatement.'
by Alisha Buaya – Feb 17, 2025
Initiative promotes Tom Dodd as its new chief strategy officer
Jo McAlister: 'It makes complete sense that we would promote from within for this coveted role and task Doddy with continuing to build upon this momentum.'
by Alisha Buaya – Jan 20, 2025
Initiative retains Goodman Fielder media account
Christine Fung: 'Initiative is a forward-thinking agency with excellent account management that really create community with their clients.'
by Alisha Buaya – Jan 14, 2025
Initiative nabs Volvo's media account after 25 years with Mindshare
The Swedish car manufacturer's media spend is approximately $500 million, according to COMvergence.
by Alisha Buaya – Jan 6, 2025
Initiative appoints Jo McAlister as CEO
Mark Coad: 'She not only knows Initiative from the inside-out - its people, its culture and its clients - but she also has a strong vision for the agency’s future and is eager to set the agenda to drive the next era of Initiative.'
by Mediaweek Admin – Nov 28, 2024
Seven 2025 upfront: Media buyers on network's 'smart strategy' and 'clear focus' in programming and total TV buying for the year ahead
Seven was the last cab off the rank for this year’s Upfront season after a busy few months. The network impressed its stakeholders, advertisers, agencies and brands with the launch date of Phoenix -…
by Alisha Buaya – Nov 18, 2024
Fantastic Furniture extends media partnership with Initiative
Melissa Monneron: 'Together we have shifted our brand metrics to new heights.'
by Alisha Buaya – Nov 7, 2024
Speed wins the 2024 Blis Golden Shaker inter-agency mixology competition
Speed, OMD, Metropolis, Thump, Havas and Initiative went into battle at Employees Only Bar in Sydney.
by Mediaweek Admin – Sep 24, 2024
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