The annual Blis Golden Shaker inter-agency mixology competition has been held for 2024. This year’s competition is being called the biggest and best to date.
The industry event has been held since 2015. The Blis Golden Shaker gives would-be mixologists a chance to ‘shake’ and ‘stir’ their way into history.
This year saw six agencies competing for the coveted trophy at Employees Only Bar, Sydney in front of nearly 200 agency and industry guests.
The agencies in the competition were Speed, OMD, Metropolis, Thump, Havas and Initiative.
Elias Psarologos, regional director, ANZ at Blis said: “This years’ agencies really brought their creativity and flare with them to create some delicious and amazing-looking cocktails in front of the amazing support from the industry. It was fantastic to see such enthusiasm and passion for the event which makes it a joy to keep bringing back for our agencies year after year.”
Zac Messih, head of marketing, APAC at Blis, said: “As one of this year’s judges, it was fantastic to have a front-row view to watch everyone shake and stir their signature cocktails. Each of the six team’s drinks they served up were unique and very tasty which had us judges splitting hairs to crown a winner. However, with a unanimous decision, we named Speed this year’s champion mixologists.”
About Blis
Blis takes a radically different approach to omnichannel planning, buying, and measurement that’s rooted in geography, not just identity.
Blis explains its omnichannel advertising solution: Using AI, we understand and help show what makes audiences unique, in terms of where they can be found online and in the real world and how they engage with content. We can then reach and measure these audiences in a unified way across every device and channel without relying on cookies or IDs. This unique technology consistently delivers substantially better performance, scale, and buying efficiency than ID-reliant strategies alone. We’re also the only major DSP that doesn’t mark up media, meaning more of our clients’ budgets can go to work on great publishers and content. We were founded in the UK in 2004 and operate in over 40 markets worldwide.
See also: Blis promotes Elias Psarologos to regional director, ANZ