IMAA
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Pitch pledge might not work in 'Wild West frontier' of Aussie adland: ACA, MFA, and IMAA on State of the Pitch
Tony Hale isn't convinced a local Pitch Positive Pledge will work in the 'Wild West frontier' that is the local ad market.
by Alisha Buaya – Apr 10, 2024
ThinkNewsBrands communicates a new era of publishing metrics to agencies
Plus: Why publishing is no longer just "press and print"
by Colin Barnard – Feb 9, 2024
Is Gen Z driving the rise of in-house agencies?
“The youth of today will have less tolerance for the late-hour culture.”
by Talon Editor – Feb 6, 2024
IMAA welcomes Jenna Lambert, Jessica Bray, Mike Wilson and Michael Petersen to its leadership team
They join current IMAA leadership team members Melissa Roberts, Es Chandra, and Angela Smith.
by Mediaweek Admin – Feb 6, 2024
IMAA and ThinkNewsBrands unveil Publishing & News101 education module
The module marks the first in the IMAA Academy’s education program to be delivered in 2024.
by Mediaweek Admin – Feb 5, 2024
IMAA sets a record as it welcomes 45 media partners in 2024
40 media organisations have re-committed to supporting the indie agency sector, while five new media partners join.
by Mediaweek Admin – Jan 30, 2024
IMAA launches new member conference, The Greatest Media Show
The IMAA event will include keynote speeches from Chris Savage, Julia Vargiu and James Zipeure.
by Mediaweek Admin – Jan 25, 2024
IMAA unveils key initiatives and events for the sector and its member agencies in 2024
The IMAA will also host a delegation of senior media partners and members to the Northern Territory in May.
by Mediaweek Admin – Jan 18, 2024
Ethics, human centricity & transparency: The IMAA unveils guiding principles for AI
The principles were developed in collaboration with members and AI agency AirStack.
by Mediaweek Admin – Jan 16, 2024
AI, CTV, 3D OOH & sustainability: The IMAA Future Trends and Insights Report predicts a "transformative and disruptive 2024
Sam Buchanan: "The year 2024 promises to be a pivotal one for our industry."
by Mediaweek Admin – Dec 15, 2023
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