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IMAA launches affiliate program agreement with IMANZ
Agencies

IMAA launches affiliate program agreement with IMANZ

IMANZ was launched last year and has already grown since its initial membership drive, now boasting more than 40 members and nearly 20 media partners.

by Alisha BuayaJul 18, 2024

Mediaweek and IMAA partner to launch Project Next
Agencies

Mediaweek and IMAA partner to launch Project Next

Project Next will feature talent profiles, showcasing individuals' expertise in an effort to assist people in landing their next role.

by Tess ConneryJul 9, 2024

Federal Government rejects IMAA's master media contract proposal for indie consortium
Agencies

Federal Government rejects IMAA's master media contract proposal for indie consortium

The proposal would have seen a consortium of IMAA members share servicing the $163 million account.

by Jasper BaumannJul 5, 2024

IMAA unveils line-up for inaugural Pitch-Chella initiative
Agencies

IMAA unveils line-up for inaugural Pitch-Chella initiative

Mike Wilson: "This innovative initiative is part of the IMAA’s commitment to showcase and develop the depth of talent within the independent media sector."

by Alisha BuayaJul 2, 2024

IMAA takes Digi-Byte to Fortress Melbourne
Digital

IMAA takes Digi-Byte to Fortress Melbourne

The event will feature panel discussions, an immersive gaming experience, and a keynote presentation by Digital Immersion co-founder Paco Albie.

by Alisha BuayaJun 25, 2024

Indie media agencies forecast 10-20% ad spend growth
Agencies

Indie media agencies forecast 10-20% ad spend growth

Agencies named cost-effectiveness, relevancy, and ROI as just some of the factors impacting their investment in regional media.

by Alisha BuayaJun 11, 2024

Big brands treating AI as 'corporate Ozempic' poses indie opportunity: Bingemann
Digital

Big brands treating AI as 'corporate Ozempic' poses indie opportunity: Bingemann

"Within our industry there's an anti-AI fear narrative that's been circulating."

by Tess ConneryMay 22, 2024

IMAA launches inaugural Digi-Byte event
News

IMAA launches inaugural Digi-Byte event

The inaugural event will include a series of digital panels and speakers, followed by an immersive gaming competition.

by Alisha BuayaMay 15, 2024

IMAA secures 44 group deals for members
Agencies

IMAA secures 44 group deals for members

"With the national cost-of-living crisis and tightening ad budgets, these discounts support our indie agency sector and help to reduce critical business running costs."

by Alisha BuayaMay 8, 2024

IMAA celebrates Female Leaders of Tomorrow graduates
Agencies

IMAA celebrates Female Leaders of Tomorrow graduates

Female Leaders of Tomorrow will return for the 2024-25 season following the success of the inaugural programme.

by Alisha BuayaMay 6, 2024

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