The IMAA is launching its new-look conference, The Greatest Media Show, giving members keynote speeches, CMO insights and pitches from industry leaders.
The Greatest Media Show will include insights from several notable speakers, opportunities for media industry leaders to showcase their offerings and insights to members via a six-minute power update with a high-impact elevator pitch, or in the ultimate ‘pitch-off’ – a rapid-fire, fun battle of the publishers for their right to be on an agency’s media schedule.
The Greatest Media Show also takes to Melbourne and will be held at Hoyts Melbourne Central on Tuesday, 20 February.
The IMAA event will feature a CMO panel moderated by Gravia CEO Vivienne Ryan. It will bring together three accomplished marketers to engage in an open conversation on the challenges and opportunities that modern marketing departments encounter.
Topics will include how independent agencies can assist in streamlining marketers’ responsibilities, effective strategies for marketers dealing with tight budgets, insights into anticipated marketing trends for 2024, and the secrets to fostering enduring, mutually beneficial relationships between agencies, marketers and business owners.
Industry leaders from Commercial Radio & Audio, Boomtown, IAB, Outdoor Media Association, ThinkTV and ThinkNewsBrands, along with media partner, Val Morgan, will be discussing the major changes and developments in their sectors and what agencies need to know in 2024.
Keynote speakers for the IMAA event include:
• Tom Pitney: the founder of youth media site Punkee and former strategy director at NewsCorp, Pitney founded AI agency AirStack last year. He will discuss how to navigate AI, with a focus on empowering brands, marketing leaders and agencies to harness emerging technology to work smarter, grow faster and accomplish more with less.
• Julia Vargiu: is the Director of Australia at SI Partners, a global consultancy and M&A firm advising agencies, consultancies and tech service providers at the forefront of the digital economy on how to build and achieve maximum value for shareholders. She provides growth consultancy and M&A advice to clients in Australia, APAC and the USA.
• James Zipeure: A leader in commercial sustainability and AI transition, James’s influence extends across APAC, Australia, and the UK. As former COO of Havas and the founder of Exact AI, he has revolutionised workplace productivity by harnessing AI and automation. His dedication also extends well beyond the realm of business innovation. He passionately champions mental health reform in the media industry, effectively combining cutting-edge technology with a strong commitment to social responsibility.
• David Fish: a globally recognised strategist, business leader and record-breaking pilot. Fish is a renowned chief strategy officer, collaborating with some of the world’s largest advertisers, global agency networks, and media sales houses. He is also a British and Australian aviation champion and commercial pilot.
• Chris Savage: One of Asia Pacific’s pre-eminent public relations, marketing and communications industry leaders. The founding CEO of Ogilvy PR, Savage was also for 8 years the COO of STW Group (now WPP AUNZ), Australia’s then leading marketing content and communications groups. He is the founder of The Savage Company – a growth advisory firm.
The IMAA also hinted at a high profile personality from the Seven Network who will join the speaker line-up to be announced soon. The event’s formalities will be followed by after party for all attendees, hosted by QMS.
IMAA CEO, Sam Buchanan, said the conference will be fast-paced, dynamic and entertaining. “We really want to invigorate our members and get them excited for the year ahead,” he added.
“This year’s event offers not only a stellar line-up of speakers, but an opportunity for our industry leaders and media partners to directly engage with our members in a way that is witty and light-hearted, but still highly informative.”
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Top image: Chris Savage, Julia Vargiu and James Zipeure