IAB Australia
Showing 21 - 30 of 111 results
OpenX MD appointed Chair of IAB Executive Technology Council
OpenX APAC managing director Mitchell Greenway has been named Chair of the IAB Australia Executive Technology Council, succeeding Nicole Prior.
by Tom Gosby – Jul 10, 2025
AI use surges as Australians embrace artificial intelligence tools
A total of 12.7 million Australians accessed an AI tool during April.
by Natasha Lee – May 21, 2025
Election frenzy, celebrity headlines and global unrest shape April's digital news race
Australia's online audience turned to news in record numbers throughout April.
by Natasha Lee – May 21, 2025
IAB Australia opens call for speakers ahead of MeasureUp 2025
They're calling on the industry to challenge convention, offer new insight, and help the sector move toward a more measurable, accountable future.
by Natasha Lee – May 12, 2025
IAB Australia welcomes 13 new members
Gai Le Roy: 'Together they enable us to grow sustainable and diverse investment in digital advertising in Australia.'
by Alisha Buaya – Apr 29, 2025
Affiliate marketing spend to rise as brands seek ROI in tough economy: IAB
New data reveals 89% of advertisers plan to maintain or increase investment in affiliate and partnership marketing.
by Emma Shepherd – Apr 3, 2025
IAB Report: Podcast advertising poised for growth as agencies boost investment
Nearly 80 per cent of agencies plan to increase their investments according to IAB Australia’s Australian Audio State of the Nation Report.
by Mediaweek Admin – Feb 26, 2025
Gai Le Roy on the need to 'do a better job' at demystifying data and privacy for consumers and regulators
'The more we can do to limit breaches, to have privacy-enhancing technology in terms of data, the better it will be for all of us.'
by Alisha Buaya – Feb 20, 2025
IAB Australia board appoints new chair and deputy chair
Key priorities for 2025 include tracking carbon emissions in media, refining the Ipsos iris ratings, preparing for privacy reforms, and guiding AI developments in digital advertising.
by Emma Shepherd – Feb 17, 2025
IAB Australia releases video ad format matrix to support media planners and buyers
Vikki Pearce: 'We are excited to share this handy resource.'
by Emma Shepherd – Feb 13, 2025
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