Dan Barrett
Knobby is delivering the dream world we were promised where all underpants are NFC enabled
Rapidly-expanding DTC underpants manufacturer Knobby is pushing beyond social media sales platforms to have serious real world impact.
by Dan Barrett – Oct 21, 2025
Audiences pick up for The Black Phone 2 as Jared Leto holds on for Tron: Ares
This week it was Ethan Hawke in The Black Phone 2 vs Jared Leto Tron: Ares. Troy Dyer vs Jordan Catalano. It's like your cinema screens can't quit Smash Hits magazine from the 90s.
by Dan Barrett – Oct 20, 2025
SXSW Sydney: Male bonding fuels the traffic highs of SuperCoach
With over 2 million passionate fantasy sports fans playing in Australia, SuperCoach is having an impact on the mental health of its players - in a good way.
by Dan Barrett – Oct 20, 2025
Robert Irwin is Australia's No 1 "Top Talent," but does that make him good talent for marketers?
The Aus Talent Index highlights celebrities with broad appeal, separating popularity from polarisation.
by Dan Barrett – Oct 20, 2025
"Quite the surprise": Shocked EP Julian Cress on 1000 episodes of The Block
1000 episodes of The Block surprised the executive producer of the show for a very simple, human reason: Nobody was keeping track.
by Dan Barrett – Oct 17, 2025
SXSW Sydney: From the typewriter to TikTok, at the end of the day it is about maintaining authority
Ultimately it doesn't matter what form or medium news is being published within, it is about how the audience is engaged and establishing authority of voice.
by Dan Barrett – Oct 17, 2025
SXSW Sydney: Our failure to forget the past can help us predict the future
The Growth Distillery's James Taylor asked a provocative question at SXSW: How do we predict the future if it is just the past being experienced again and again?
by Dan Barrett – Oct 17, 2025
Three thoughts on Nine's 2026 Upfronts
Mediaweek's editor attended the Nine Upfronts and came away from the event with some key thoughts on the presentation.
by Dan Barrett – Oct 16, 2025
SXSW Sydney: Understanding the new rules of sports fandom with Leigh Lavery
Sports fandom is shifting and evolving as we watch and engage with sport in different ways. The Growth Distillery’s Leigh Lavery reveals more about the change.
by Dan Barrett – Oct 16, 2025
Revenue, vertical video, and unified sales across Nine + Stan + HBO Max lead the pitch at Nine's 2026 Upfronts
The pitch to buyers was clear in the room, with Nine bringing TV, streaming, news, and radio together for cross-platform, unified ad buys.
by Dan Barrett – Oct 15, 2025
Nine Upfronts: 2026 Olympics leads a slate filled with defining Australian moments, sharks, and outback murder highways
Nine today unveiled its 2026 content slate to advertisers and the media during its 2026 Upfronts event in Sydney.
by Dan Barrett – Oct 15, 2025
Stan launches MAFS After The Dinner Party spin-off
Stan expands the Married at First Sight franchise with new Stan Original series MAFS After The Dinner Party, streaming weekly after each dinner party episode on Nine and 9Now.
by Dan Barrett – Oct 15, 2025
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