IAB Australia
Showing 1 - 10 of 111 results
IAB: Australians research more before buying as budgets tighten
IAB Australia and Pureprofile research shows shoppers are checking more sources before spending.
by Mediaweek – Jul 6, 2026
Ipsos iris: Cinema audiences surge online in May
Ipsos iris data shows 5.9 million Australians used movies and cinema websites or apps in May.
by Mediaweek – Jun 23, 2026
Entry-level jobs near extinction in digital advertising
Data from IAB Australia’s 2026 Talent Review shows entry-level roles have fallen to just one per cent of vacancies.
by Mediaweek – Jun 2, 2026
Advertisers keep spending: Digital market posts strongest March quarter on record
IAB Australia’s latest report shows internet ad spend reached $4.9 billion in the March quarter.
by Mediaweek – May 26, 2026
Cost-of-living crunch sends Australians bargain-hunting online
Ipsos iris data for April shows Australians searched for cheaper insurance, groceries, rewards programs and utilities.
by Mediaweek – May 22, 2026
IAB Australia launches AI prompting framework for adland
The framework includes five editions: General LLM Prompting, Buy Side, Sell Side, Creative and AdTech.
by Vihan Mathur – May 20, 2026
IAB report finds video ad spend grows despite economic anxiety
Video advertising reached $5.4 billion in 2025, as marketers demand stronger measurement and accountability.
by Mediaweek – May 6, 2026
QMS and WPP Media executives named co-chairs of IAB Australia DOOH Council
The pair will replace Brad Palmer and James Lambert.
by Natasha Lee – Apr 29, 2026
IAB report finds affiliate marketing lifts revenue for brands
Research points to rising investment, publisher revenue growth and mounting pressure to adapt to AI-driven discovery.
by Mediaweek – Apr 21, 2026
IAB puts measurement under the microscope as MeasureUp hits 10 years
This year's event comes as the industry focus sharpens on measurement, data and effectiveness.
by Mediaweek – Apr 8, 2026
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