IAB Australia
Showing 1 - 10 of 120 results
The indies have earned their seat at the table – what do we do with it?
MAA CEO Sam Buchanan says indies now manage 40% of Australia's total ad spend, so what comes next for the whole sector?
by Sam Buchanan – Sep 2, 2026
IAB Australia warns ad measurement is hitting a data wall
The industry says better measurement will depend on shared campaign data, not another standalone methodology.
by Tom Gosby – Sep 2, 2026
Video boom drives internet ad spend to record $19.8 billion
Australia’s internet ad market grew 14 per cent in FY26, with social video and search setting new highs.
by Tom Gosby – Aug 30, 2026
EV curiosity drives 12.2 million Australians into auto content
Ipsos iris says automotive content reached 57.5 per cent of online Australians in July, led by search and EV research.
by Tom Gosby – Aug 27, 2026
Ad Net Zero puts a number on advertising’s carbon footprint
Advertising is a boardroom issue as new research quantifies ad marketing's share of upstream Scope 3 emissions.
by Natasha Lee – Aug 25, 2026
Programmatic outdoor faces its ‘prove it’ moment
Three in four agencies expect pDOOH spend to rise, but ROI and measurement remain the biggest barriers.
by Tom Gosby – Aug 17, 2026
Retail media's biggest risk is becoming a tax on shelf access
Retail media is booming - $2.3 billion and counting - but Bench Media's Ori Gold has a question marketers keep dodging.
by Ori Gold – Aug 11, 2026
IAB Australia expands free AI impact assessment tool
The tool maps how AI could automate, augment or reshape individual tasks across advertising industry roles.
by Tom Gosby – Aug 5, 2026
UnLtd appoints three media leaders to board
Gai Le Roy, Nicole Bence & Sian Whitnall have been appointed to the UnLtd board as the social purpose organisation begins its next growth phase.
by Mediaweek – Jul 14, 2026
IAB: Australians research more before buying as budgets tighten
IAB Australia and Pureprofile research shows shoppers are checking more sources before spending.
by Mediaweek – Jul 6, 2026
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