Apple
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World's most valuable brands miss out on $3.5 trillion of value creation: Interbrand's Best Global Brands Report
The list revealed a lack of investment in long-term brand strategy has left the Best Global Brands with at least $US3.5T of unrealised value.
by Alisha Buaya – Oct 11, 2024
Apple and Uber Eats among Emmys advertising nominations
O Positive leads the production company pack, responsible for half of the six nominations, while Apple leads the brands with two nominations.
by Amy Shapiro – Jul 26, 2024
Taboola inks global deal with Apple to power native advertising
Taboola will now be listed as an authorised advertising reseller for Apple, enabling it to sell and resell advertising on Apple's News and Stocks apps.
by Jasper Baumann – Jul 19, 2024
Roundup: Bruce Gordon backs Nine, new Nine allegations, Seven hires Mark Humphries
Nine's Olympic ad decline, church and state at News Corp.
by Mediaweek Admin – Jun 17, 2024
Roundup: Peter Costello departs Nine, Robert Ovadia denies allegations of 'inappropriate behaviour', Apple AI
Bruce Gordon, Steve Ahern, Michael Mosley found dead
by Mediaweek Admin – Jun 11, 2024
Roundup: TikTok to auto-flag AI videos, WA printing price rise, Apple apologises for iPad ad
Meta, News Corp restructure, Google deal, Plan for Paramount, ABC multichannels
by Mediaweek Admin – May 10, 2024
TBWA\Media Arts Lab's latest work shows real stories of Apple Watch saving lives
Bruce Mildenhall and Lexie Northcott share how Apple Watch's features saved them in unexpected situations.
by Mediaweek Admin – Mar 5, 2024
How Samsung found “main character energy” to challenge Apple prison
"The last Apple launch was the pinnacle of when people were really questioning what the difference is between the phones."
by Amy Shapiro – Feb 22, 2024
Apple ramps up "Shot on iPhone" brand push with Usher's Super Bowl Halftime Show via TBWA\Media Arts Lab
Since the start of the year Apple has been ramping up its brand films in APAC in response to declining smartphone sales
by Mediaweek Admin – Feb 19, 2024
Apple pushes brand films in APAC as it seeks to overcome falling smartphone sales
The films are part of a strategy to engage audiences with the brand as smartphone sales decline globally
by Danielle Long – Jan 30, 2024
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