Apple and Uber Eats among Emmys advertising nominations

Posted on 26 July 2024

Asa Butterfield and Robert De Niro in Uber One Uber Eats' 'Best Friends' ad nominated for 76th Primetime Emmy Award

O Positive leads the production company pack, responsible for half of the six nominations, while Apple leads the brands with two nominations.

Apple, Uber Eats, and Cerave are among the brands whose Outstanding Commercials have garnered nominations at the upcoming 76th Primetime Emmy Awards. The award ceremony will take place on 16 September at The Peacock Theatre in downtown Los Angeles.

The 76th Primetime Emmy Awards honour the best in American primetime television programming, as selected by the Academy of Television Arts & Sciences. The nomination period for this year’s awards was from 1 June 2023 to 31 May 2024.

American bi-coastal production house O Positive leads the production company pack, responsible for half of the six nominations, while Apple leads the brands with two nominations.

Last year, Apple won the Best Commercial accolade for its The Greatest global campaign. The two-minute ad, produced by Apple Inc. – the tech giant’s advertising, distribution, and branding arm – and directed by Australian director Kim Gehrig of Somesuch Productions, vignettes the different accessibility features Apple provides through its devices and technology.

The award was accepted at the 2023 Emmy Awards in Los Angeles on 8 January, which had been delayed due to the writers’ strikes.