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Mediaweek reveals Australia’s top 10 TikTok creators, according to Meltwater
Social Media

Mediaweek reveals Australia’s top 10 TikTok creators, according to Meltwater

The top 10 is based on is based on their ranks according to fans, reach and Meltwater Klear Influence Score

by Mediaweek AdminDec 19, 2023

Mediaweek's A to Z of 2023: X is for X (formerly Twitter)
Social Media

Mediaweek's A to Z of 2023: X is for X (formerly Twitter)

Matt Morgan: "the widening gap between X and its user base will ultimately be its downfall"

by Mediaweek AdminDec 19, 2023

WeAre8 shares over US$2,000,000 with people, charities and in support of climate change projects
Social Media

WeAre8 shares over US$2,000,000 with people, charities and in support of climate change projects

WeAre8 supports charities that address animal welfare, climate, education, equality, health, peace, poverty and water.

by Mediaweek AdminDec 15, 2023

Social Soup details results from its Simply Chips influencer campaign
Agencies

Social Soup details results from its Simply Chips influencer campaign

Influencers contributed to a 38% increase in overall brand awareness, generating over 130 social media assets.

by Mediaweek AdminDec 14, 2023

The Weekend Australian Magazine launches an immersive AR cover in collaboration with Snap
Publishing

The Weekend Australian Magazine launches an immersive AR cover in collaboration with Snap

Readers can use their phone camera to scan the QR code on Saturday's print cover to unlock a second digital cover.

by Mediaweek AdminDec 14, 2023

Snapchat names top AR campaigns of 2023 in Australia
Social Media

Snapchat names top AR campaigns of 2023 in Australia

Haran Ramachandran: "Joy, irreverence, and spontaneity."

by Mediaweek AdminDec 13, 2023

Pinterest names Laura Gaffney as director of business marketing for EMEA and APAC
Social Media

Pinterest names Laura Gaffney as director of business marketing for EMEA and APAC

The EMEA and APAC markets will continue to be a key priority for Pinterest in its next chapter of growth.

by Mediaweek AdminDec 12, 2023

Pinterest ramps up full funnel offering to court brands as site nears 8 million local users
Social Media

Pinterest ramps up full funnel offering to court brands as site nears 8 million local users

Pinterest has been ramping up its local offering as it seeks to make everything on the site shoppable.

by Danielle LongDec 7, 2023

Diane Markovski: The rise of the social media influencer
Social Media

Diane Markovski: The rise of the social media influencer

"We have waved goodbye to traditional marketing with brands now itching their way onto social media feeds via influencers"

by Jacqui CapelNov 30, 2023

Snap Inc. announces new appointments to its sales force as the company continues to grow in Australia
Social Media

Snap Inc. announces new appointments to its sales force as the company continues to grow in Australia

Keusgen shared that his goal is for every brand in Australia is serious about getting the attention of under 40s is partnering with Snapchat

by Mediaweek AdminNov 30, 2023

'It's Possible': Pinterest launches its first brand campaign in Australia
Digital

'It's Possible': Pinterest launches its first brand campaign in Australia

Xanthe Wells: "‘It’s Possible’ is a powerful mantra that reinforces how Pinterest can both inspire great ideas and make them happen"

by Mediaweek AdminNov 7, 2023

Here are the latest TikTok trends in Australia
Social Media

Here are the latest TikTok trends in Australia

The Devil and mean girls, guinea pigs & more!

by Mediaweek AdminNov 1, 2023

BBC Studios and WeAre8 partner up on a distribution deal for BBC Earth content
Social Media

BBC Studios and WeAre8 partner up on a distribution deal for BBC Earth content

Jasmine Dawson: "We're excited to be joining forces with WeAre8 on this unique publishing deal for BBC Earth content"

by Mediaweek AdminNov 1, 2023

TikTok launches new vodcast livestream series hosted by Janine Allis
Social Media

TikTok launches new vodcast livestream series hosted by Janine Allis

'Mind Your Business' showcases SMBs on TikTok

by Mediaweek AdminOct 24, 2023

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