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TikTok killed the Google search bar: Is the video platform taking over as the search engine of choice?
The appeal of TikTok comes in its snackable, short, and sharp format.
by Alisha Buaya – Feb 2, 2024
Ross Candido: The evolution of influencer marketing
"As influencer marketing has matured, various trends, challenges and opportunities have emerged."
by Greg Graham and Alisha Buaya – Feb 1, 2024
G Squared mitigates online brand risk with its social monitoring agency Burrow
Clients include Specsavers, Australian Super, Monash University, Stockland and Bunnings.
by Mediaweek Admin – Jan 29, 2024
Australian government says "TikTok should be included" in the News Media Bargaining Code
Assistant treasurer Stephen Jones: “TikTok is carrying media but it is not included. I think TikTok should be included."
by Mediaweek Admin – Jan 22, 2024
Roundup: SCA's John Kelly, ABC chair candidates, Todd Woodbridge
Mark Zuckerberg, The ads Australians are lodging complaints about, Antoinette Lattouf, Sports Illustrated, Tory Maguire, Andrew Probyn returns, Oscar noms
by Mediaweek Admin – Jan 22, 2024
Global spend on influencer marketing to reach USD $22 billion, according to latest HypeAuditor report
"Marketers need to continue to be vigilant of the impact of fraud."
by Mediaweek Admin – Jan 18, 2024
Roundup: Elon Musk's X, ABC rejects claims of pressure to sack Lattouf, Disney
New WA studios, New CNN boss, Boy Swallows Universe, The Emmys viewership, World Surf League
by Mediaweek Admin – Jan 18, 2024
Aussie comedian Jimmy Rees fronts new campaign for Singapore Tourism
Jimmy Rees: "I’m sure there are a lot of Aussies out there just like me."
by Mediaweek Admin – Jan 12, 2024
Meltwater: APAC bucks global trends, maintains steady social media spend in 2024
47% of teams in APAC say social media will play a bigger role in 2024.
by Mediaweek Admin – Jan 11, 2024
HubSpot and TikTok partner to help brands convert audiences into loyal customers
The integration is designed to capture leads from TikTok directly in HubSpot and will benefit B2B businesses.
by Mediaweek Admin – Jan 11, 2024
Roundup: TikTok taps local talent for Instagram challenger, Accenture acquires tech agency, Publicis shares surge
Instacart enables targeted ads via Google Shopping, Meta furthers content restrictions, Nine shaking up news, Jo Koy Golden Globes backlash
by Mediaweek Admin – Jan 10, 2024
ACCC internet sweep about to shake things up online: What's in store for business and influencers
"Influencers and businesses alike need to review their practises and improve their compliance with the Australian Consumer Law."
by Jacqui Capel – Jan 9, 2024
Roundup: MrBeast snubs Elon Musk, Sky News revives the debate, Sam Kerr's devastating ACL blow
Russian hackers hit Ukrainian telecoms, Nigel Lythgoe investigated, Golden Globes 2024, Blockbusters, Streaming classics, Total Control's Deborah Mailman.
by Mediaweek Admin – Jan 8, 2024
Roundup: Elon Musk's X eyes political revenue, 2024 plans for ABC's Q+A, SBS breach
ChapGPT, Nathan Cleary & Mary Fowler, Amazon
by Mediaweek Admin – Dec 21, 2023
Social Soup launches AI powered barcode scanning to bridge gap between influencers and content
“When people see, hear, touch or feel something first-hand, they are far more likely to buy it and advocate for it."
by Mediaweek Admin – Dec 20, 2023
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