Australian comedian Jimmy Rees is the face of a social media campaign enticing Australians to visit Singapore.
The Find Yourself in Singapore campaign, created for The Singapore Tourism Board Oceania, by Leo Burnett Australia, aims to present Singapore in a refreshing light and inspire Aussies to consider it as a travel destination.
In this campaign for Singapore Tourism, which will be rolled out on Instagram and TikTok, audiences follow a 3D-printed miniature version of Rees around famous spots in Singapore, inviting Australians who haven’t been to the country to share why they’d like to visit.
Six participants will be selected to win a trip to Singapore and have miniature figurines of themselves made. As part of the initiative, Rees will also visit Singapore for the first time, following his mini-me.
Oliver Chong, executive director of International Group and Oceania, hopes the campaign will “kickstart conversations among Aussies who haven’t been to Singapore as well as those who have.”
Rees remarked, “I have heard so many amazing things from friends who have visited Singapore, from how clean the city is to how important it is to eat from as many restaurants and hawker centres as you can. Yet I’ve somehow never left Changi Airport!
“When I was asked to work on this campaign with the Singapore Tourism Board, only one answer made sense to me because I’m sure there are a lot of Aussies out there just like me.”
Credits
Client: Singapore Tourism Board Oceania
Creative Agency: Leo Burnett Australia
Campaign Ambassador: Jimmy Rees
Rees also featured in Pernod Ricard’s “Emergency Lime” Christmas campaign for Pernod Ricard’s Altos Tequila late last year, alongside Real Housewives of Sydney favourites Krissy Marsh and Nicole O’Neil. The partnership with Uber Eats saw 15,000 Altos Emergency Lime Baubles in Sydney, Brisbane, Gold Coast, and Melbourne.