Latest stories
Black Friday & Cyber Monday: How News meets demand for biggest shopping event of the year
News has launched an integrated, multi-platform campaign, leveraging both its digital and print assets.
by James Manning – Oct 29, 2024
SXSW Sydney 2024 day five recap: From manipulating consumers to a brand as a cultural super force
Inside the Rolling Stone house plus the massive impact of the News.com.au campaign About Bloody Time.
by Mediaweek Admin – Oct 21, 2024
Ricky Chanana joins PubMatic as director, advertiser solutions for ANZ
James Young: 'His extensive relationships across the market, combined with his humble and engaging approach, make him an exceptional leader.'
by Alisha Buaya – Oct 16, 2024
Channel Factory appoints Gabby Corcoran as sales director for independent new business
James Rose: 'Her ability to build relationships with key decision-makers will help us deliver solutions that not only meet our clients' needs but also enhance our credibility and visibility within the independent agency sector.'
by Alisha Buaya – Oct 16, 2024
DoubleVerify expands pre-screen content controls on Facebook and Instagram
Mark Zagorski: 'It's crucial that advertisers have access to advanced independent tools that help them protect campaigns before they run.'
by Alisha Buaya – Oct 11, 2024
Laura Greally joins PubMatic as APAC marketing director
Emily Yri: 'Her comprehensive experience in strategic marketing and extensive knowledge of the digital advertising ecosystem will be instrumental in driving PubMatic’s continued growth.'
by Alisha Buaya – Oct 10, 2024
CarExpert grows editorial team, secures talent from Carsales and Nine
Matt Buchanan & Marton Pettendy join as director of editorial content and managing editor.
by Jasper Baumann – Oct 2, 2024
Zitcha secures $15m Series A funding to accelerate US expansion
The expansion comes as US retail media revenues are forecast to grow to US$110-120 billion by 2027 according to the Boston Consulting Group.
by Jasper Baumann – Oct 1, 2024
Yahoo unveils new partnerships and tools at its 2025 Newfronts
John McNerney: "Yahoo DSP is committed to simplifying it while continually innovating for the future."
by Mediaweek Admin – Sep 26, 2024
Dept designed Grill'd app recognised at The Australian Good Design Awards
Evan Davey: "We aimed to deliver an experience that was both sleek and easy to use, that continues to create engagement and connection with their customers and helps drive growth for their business."
by Alisha Buaya – Sep 24, 2024
Forethought boosts AI platform with new hires and promotions
Daniel Lord: "These appointments are another step in ensuring brands and their agencies can be confident that our platform is robust, tested and secure."
by Alisha Buaya – Sep 23, 2024
Independents Day: 60 publishers jostle for 14 spots to share insights with agencies
That’s not an Upront…this is an Upfront – 14 separate publisher presentations (and two panels!).
by Mediaweek Admin – Sep 20, 2024
Inside the ACM model and the string of broken assistance promises from governments
CEO Tony Kendall explains quitting a market is the last resort for regional and rural publisher.
by James Manning – Sep 20, 2024
News Corp and Subway partner for new 12-month ad campaign
The campaign runs until mid-2025.
by Jasper Baumann – Sep 18, 2024
'YouTube delivers': Brandcast 2024 unveils insights, innovations, new research and product updates
Entertainment at Brandcast was provided by NZ musical act SYNTHONY and G Flip.
by Alisha Buaya – Sep 13, 2024
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