Gabby Corcoran has been appointed sales director for independent new business at Channel Factory.
Corcoran joins the team with over a decade of experience in digital media sales, having previously held senior titles at oOh!, Adshel, Fairfax Media, and Bauer Media.
In her new role, Corcoran will lead efforts to expand Channel Factory’s presence within the independent agency sector across New South Wales. With a strategic focus on relationship-building and a deep understanding of the digital media landscape, she will support the company’s aim to deliver more tailored solutions for the indie market.
On her appointment, Corcoran says: “I’m inspired by Channel Factory’s growth vision and its dedication to investing in both people and technology to support client success and drive new business. Building strong relationships is at the heart of this role, and I look forward to creating partnerships that bring meaningful outcomes to our independent agency clients.”
James Rose, managing director of Channel Factory Australia, said: “In today’s landscape, as clients demand sophisticated and adaptive brand suitability solutions, Gabby’s wealth of industry connections and talent will be a tremendous asset. Her ability to build relationships with key decision-makers will help us deliver solutions that not only meet our clients’ needs but also enhance our credibility and visibility within the independent agency sector.”
Corcoran’s appointment to Channel Factory’s growing sales team underscores the company’s commitment to supporting the unique needs of independent agencies, helping them achieve brand suitability and campaign effectiveness in a competitive market.
Corcoran’s appointment comes after the platform promoted Georgina Gellert to the role of director of marketing and people strategy across AUNZ in June.
In her new role, she will oversee all the platform’s marketing and PR activities, internal communications, client engagement strategies, and HR functions, alongside Channel Factory’s external consultants.
See also: Channel Factory promotes Georgina Gellert to director of marketing and people strategy