Forethought has announced the appointment of three new staff and two promotions for BrandComms.AI, its new generative AI platform for effective advertising.
The platform allows marketers and brands to generate on-strategy creative ideas anchored in consumer behaviour and tested with real consumers.
Isobell Roberts has been promoted from head of digital and communications to creative and communications director after a year of concentrated development co-leading BrandComms.AI.
Zoe Dyer has also been promoted from designer to AI creative engineer. She has been with the marketing advisory, strategy and analytics company since 2022, working across myriad client projects and playing a key role in integrating AI-driven design solutions.
Forethought founder and executive chairman Ken Roberts said: “BrandComms.AI is trained on Forethought’s 30-plus years of marketing science methodologies, all delivered in a single platform. So, it demands the best, smartest and most innovative team to deliver on this legacy, and the diverse range of skillsets we have here will do exactly that.
“As Gen AI technology rolls on – and scepticism about other products rises – we are confident our offering is at the forefront of game-changing marketing effectiveness, in part, because of our rich Content Store feeding the inputs required to produce creative concepts. I am excited to be able to promote Isobell and Zoe, and to welcome our new members to the team.”
Daniel Lord, Forethought partner and head of product, said: “We’ve been pleasantly surprised by the response BrandComms.AI has received from clients and partners since its launch in May. These appointments are another step in ensuring brands and their agencies can be confident that our platform is robust, tested and secure.”
In further appointments, Annie Dang joins BrandComms.AI as senior platform developer from Nektar.ai in Singapore, where she was a senior software engineer. A specialist in software development, machine learning and cloud infrastructure, Annie’s 12-year career also includes stints in Seoul and London.
Thomas Berard has been appointed to the team as AI designer. He is a multi-disciplinary artist with an emphasis on AI prompt engineering and has worked collaboratively alongside Sony Music, Cirque Du Soleil, Jason Derulo, Eskimo Joe and Slash from Guns N’ Roses. His viral animated content has reached tens of millions of viewers across Instagram, TikTok, YouTube and Reddit.
Isabella Wills joins Forethought also as an AI designer. Wills, a recent Bachelor of Design graduate, is currently working toward a graduate certificate in programming and development and brings her design and tech skillset to the BrandComms.AI team.
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Top image – Back row: Zoe Dyer, Isabella Wills, Annie Dang. Middle: Isobell Roberts. Front: Daniel Lord, Thomas Berard