The app for Australian burger brand Grill’d has won in the Digital Design category for exceptional design and innovation at The Australian Good Design Awards.
The app was launched last April, designed by digital agency Dept, and underwent a complete transformation focusing on enhancing user experience and efficiency.
The 2024 Australian Good Design Awards showcased design excellence in a grand ceremony at Sydney’s International Convention Centre (ICC). This year’s theme, ‘The Design Effect’, underscored the crucial role design plays in shaping better products, services, spaces, and experiences while driving the transition to a more sustainable, less carbon-intensive future.
“Grill’d aimed to enhance their app platform’s user retention and satisfaction by addressing scalability and market demands,” The Jury praised Grill’d App said.
“The project boosted competitiveness and user experience through meticulous design and strategic improvements. The Jury recognises this project for its professional execution and its alignment with market expectations. It is a prime example of how targeted design solutions can drive business success.”
Dept was in charge of designing the new Grill’d app, serving as a pivotal extension of Grill’d’s internal product, tech, and creative teams The backend architecture was re-engineered to eliminate redundant information handling, a simplified sign-up process, and an effortless selection of preferred burger combinations for the Favourites section.
“We’re so proud to see our design work for Grill’d recognised by the Good Design Awards,” Evan Davey, partner and SVP of Growth from Dept. “Working alongside the Grill’d team, we aimed to deliver an experience that was both sleek and easy to use, that continues to create engagement and connection with their customers and helps drive growth for their business.”
“I’m incredibly proud of what we’ve achieved with the Grill’d app, delivering an ordering experience defined by simplicity, making it easy to enjoy healthy burgers, customised to taste and dietaries,” Anna Pearce, head of digital and relish at Grill’d.
“Paired with Relish ‘8&Donate’ initiative, we empower members to enjoy their perks and give back to their local communities. We’ve woven heart into functionality, and this is just the beginning—many more exciting enhancements are on the horizon.”
Rachel Wye, managing director of Good Design Australia, said: “This year’s Awards reflect the profound ripple effects that exceptional design can have on people, place, and planet.
“The projects honoured in these Awards exemplify how thoughtful design can drive meaningful change, not only enhancing user experiences and the way people interact with the world but also contributing to a more sustainable and prosperous future. The Australian Good Design Awards are proud to recognise the truly inspirational work that is being done across different design disciplines, sectors, and industries in Australia and overseas.”