Out-of-Home (OOH)
Latest stories
oOh!media secures Jacob's Creek, Qantas, NRMA for biggest Australian Open out-of-home push
Mark Fairhurst: 'This integration keeps us top-of-mind and builds brand awareness by reaching fans wherever they are.'
by Mediaweek Freelancer – Dec 11, 2025
Airwallex hijacks the nation as F1 fever peaks with Australia’s biggest-ever OOH takeover
It's the company’s largest-ever brand push.
by Vihan Mathur – Dec 8, 2025
oOh!media unveils first brands advertising in Melbourne Metro Tunnel
Mark Fairhurst: 'There's never been a better time to be unmissable in Melbourne.'
by Mediaweek Freelancer – Dec 2, 2025
Veridooh boosts global expansion with senior hires across US and UK
The new appointments span sales, operations and marketing.
by Vihan Mathur – Dec 2, 2025
POA snaps up BIG Outdoor as Queensland OOH heats up
As part of the deal, respected OOH sales leader Richard Maund joins as Head of Sales.
by Natasha Lee – Nov 5, 2025
Auckland turns purple as Spark, QMS and PHD light up the city
It's all part of Spark’s bold new 'It’s better with Spark' out of home campaign.
by Mediaweek – Oct 29, 2025
How Mountain Culture and oOh!media turned one-channel focus into full-funnel success
A single-channel campaign. A record-breaking result. Mountain Culture's Brad Firth and oOh!media's Bel Harper talk us through.
by Frances Sheen – Oct 23, 2025
Inside VMO’s power play for Australia’s premium office audiences
VMO has added seven new office tower sites across Melbourne, Canberra, and Brisbane, expanding its reach to more affluent, high-value audiences in key CBD locations.
by Mediaweek – Oct 22, 2025
QMS NZ completes successful Auckland street furniture handover
Tim Murphy: 'Our clients can now look forward to new and innovative campaign solutions, that are easy to plan and buy across New Zealand’s #1 OOH network.'
by Frances Sheen – Oct 20, 2025
QMS launches landmark research revealing the top priorities shaping marketers’ investment plans
At SXSW Sydney, QMS Global Advisor Anne Parsons announced the results and led a discussion into marketing priorities.
by Frances Sheen – Oct 16, 2025
Gawk Outdoor parts ways with oOh! Media after eight-year partnership
From January 2026, agencies will book Gawk Outdoor directly as the company ends its eight-year relationship with oOh! Media and takes agency sales in-house.
by Mediaweek – Oct 13, 2025
oOh!media unveils Metro Tunnel assets, creating media-first dual-city network
oOh!media will launch advertising across Melbourne’s Metro Tunnel, offering brands exclusive access to five new CBD stations and extending its dual-city reach alongside Sydney Metro.
by Mediaweek – Oct 8, 2025
Cartology extends Retail Out of Home partnership with Region Group
The renewed agreement sees Cartology expand its digital screen network across Region Group’s 77 centres nationwide, adding 26 new small-format screens.
by Mediaweek – Oct 8, 2025
From static to smart: The role of AI in the next era of DOOH
'Weather-triggered ads on cold mornings or live sports updates are great examples of how contextual relevance drives impact.'
by Matthew Bushby – Oct 6, 2025
QMS appoints Ben Dillon-Smith as first creative director
Ben Dillon-Smith joins QMS in the newly created role of creative director, bringing more than 20 years’ experience across TV, radio, digital and brand campaigns.
by Mediaweek – Sep 29, 2025
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