Out-of-Home (OOH)

Specsavers has unveiled a new out-of-home campaign, featuring a deliberate 'mistake' on the Southern Hemisphere’s largest billboard.

by Mediaweek – Sep 25, 2025

Australians spent $166 billion between December and February, with oOh!media urging marketers not to overlook summer as a key retail moment.

by Mediaweek – Sep 15, 2025

Wendy Palmer: 'Aligning our OOH division with QMS makes strong strategic sense.'

by Alisha Buaya – Sep 10, 2025

Nikolah Gibson: 'This campaign gives our target market something as fresh and bold as they are.'

by Alisha Buaya – Sep 9, 2025

Specsavers has debuted its first 3D digital out-of-home campaign in Australia, teaming up with QMS to showcase the Elton John Eyewear collection at Emporium Melbourne.

by Mediaweek – Sep 3, 2025

Kiely Decker: 'Our ambition was to weave hyperlocalisation into every execution, from audio shout-outs to shopfront visuals, without losing craft.'

by Alisha Buaya – Sep 2, 2025

Krista Walton has been promoted to lead the NSW agency sales team at oOh!media, after six years as group business director.

by Mediaweek – Sep 1, 2025

Rick van Emmerick: 'We’re all about bringing more to peoples’ worlds. It’s More nbn® and mobile that delivers the stories, experiences and discoveries that fuel curiosity - giving more people the magic of the internet.'

by Alisha Buaya – Aug 28, 2025

Mentos has teamed with The Idea Shed and Rolling Stone Australia to launch Fresh Sounds, a campaign giving up-and-coming local artists real industry exposure.

by Mediaweek – Aug 28, 2025

Sam Noble: 'With fast population growth, major infrastructure investment and the 2032 Games on the horizon, it’s a market full of opportunity.'

by Alisha Buaya – Aug 27, 2025

Joshua McNicol: 'This campaign is about visibility and credibility. We’re excited to see it come to life across Australia’s busiest commercial corridors.'

by Alisha Buaya – Aug 27, 2025

Simon Lee: 'In a world that’s flooded with flat screen digital experiences, there’s something timelessly engaging about dimensional, mechanical works like these.'

by Alisha Buaya – Aug 25, 2025

JJ Eastwood joins reo as director of product, data and technology, bringing decades of digital and retail media experience to support reo’s trans-Tasman growth.

by Mediaweek – Aug 25, 2025

Ben Baker, Managing Director For APAC, Vistar Media, makes a case for programmatic Digital Out of Home ad buys in the face of uncertainty surrounding social media in the shadow of the under-16 social media ban.

by Ben Baker – Aug 21, 2025

'There are 90 million new assets that are coming to the business in the next couple of years. So, plenty more new opportunities to take to market.'

by Alisha Buaya – Aug 18, 2025