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IAB Australia: Retail media advertising increases as marketers explore integrations with media and tech
Le Roy: "We are seeing agencies and marketers look for ways to integrate tech and results with other elements of their media investments"
by Mediaweek Admin – Mar 2, 2023
News readership 2022: 97% of Australians remain engaged with news brands
Most read news brands are The Sydney Morning Herald, The Age, Herald Sun and The Australian
by Mediaweek Admin – Feb 27, 2023
Why advertisers continue to spend $4b+ on TV: Fact Pack reveals audience data
Think TV twice-yearly data drop shows TV audience still hovers above 20m
by James Manning – Feb 26, 2023
CRA: Digital audio advertising spend rises to $221 million in Australia
The figures were made available as a result of industry collaboration between IAB Australia and CRA
by Mediaweek Admin – Feb 26, 2023
IAB Australia: Australian online advertising market spend reaches $14.2 billion in 2022
All categories saw year-on-year growth
by Mediaweek Admin – Feb 26, 2023
WARC Global Ad Trends: Ad spend in publishing media set to decline 7.7% in 2023
WARC found it is becoming harder for content-creating publishers to remain competitive against data-rich performance channels
by Mediaweek Admin – Feb 23, 2023
Ipsos releases findings from 2023 global trends survey
The major challenges facing people provide businesses and institutions with a clear mandate to offer plans and solutions
by Mediaweek Admin – Feb 22, 2023
Ipsos and IAB Australia launch digital audience measurement currency Ipsos iris
It provides accurate data about the number of people who visit the content of digital publishers and platforms
by Mediaweek Admin – Feb 20, 2023
Amplified Intelligence finds Foxtel Group services are best for attention and engagement
The research set out to compare human attention, advertising engagement and watchability on BVOD and linear platforms
by Mediaweek Admin – Feb 20, 2023
DoubleVerify exposes BeatSting scheme generating fake audio ad traffic
BeatSting alone is responsible for costing unprotected advertisers up to $1 million per month
by Mediaweek Admin – Feb 3, 2023
SMI reports ad spend in 2022 jumps 6.9% as agencies book ads worth $9b
SMI’s Jane Ractliffe: ‘In the past 10 years the value of the ad market has grown by a remarkable 39.4%’
by Mediaweek Admin – Feb 2, 2023
Amplified Intelligence opens its new office in Sydney
VP of customer success Daniel Lyas will oversee the company's new Sydney presence
by Mediaweek Admin – Feb 1, 2023
Summer TV Ratings, January 25, 2023: Djokovic pulls a crowd on road to another title
On Seven Sydney Thunder find a way into BBL Finals
by James Manning – Jan 26, 2023
Porter Novelli Australia strengthens its data breach simulation offering
CEO Ryan said many companies that experienced reputation problems after a data breach were not prepared
by Mediaweek Admin – Jan 24, 2023
TikTok takes the lead over Facebook as the world's top social media brand
The platform's current brand value in 2023 is US$65.7 billion, according to Brand Finance’s annual Global 500
by Mediaweek Admin – Jan 18, 2023
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