Amplified Intelligence has announced it as opened a new office in Sydney.
VP of customer success, Daniel Lyas, has relocated from the South Australian capital to Sydney to oversee the attention measurement company.
Amplified Intelligence’s new Sydney hub will position the company closer to its growing customer base of agencies, media owners and brands, allowing it to provide on-the-ground service and support.
The new offices will be its second commercial office in Australia, in addition to offices in London and New York, and is part of its strategy for servicing brands and agencies in key advertising markets.
Amplified Intelligence uses artificially intelligent (AI), deep learning algorithms, and provides insight into ad performance, across environments, based on true human attention.
Amplified Intelligence’s suite of attention products service customers across the full media buying process – from planning and trading, to verification.
Professor Karen Nelson Field – author and media science leader – leads the organisation and works with a number of high-profile clients in Sydney, including Dentsu, Foxtel Media, Meta, Omnicom, Publicis and WPP.
Lyas said of the new Australia base: “Having ‘feet on the street’ in Sydney is key to the global growth of the business and developing our customer relationships long-term.”
“As our attention technology suite continues to grow and evolve, I’m looking forward to undertaking customer success activities, running workshops, and spending more face-to-face time with our product users.
“This second office will help ensure our clients in Australia get the maximum value from what Amplified Intelligence has to offer,” he added.
Last year, Amplified Intelligence launched a raft of partner studies with media organisations such as QMS, SCA, Seven and Audience Precision.
Nine also commissioned a study that looked at the length of time viewers paid attention, whether the length of an advertisement affected attention and how attention levels changed by time of day.
See also: Nine releases study showing BVOD ads attracts the most viewer attention
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Top image: Daniel Lyas