Data
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Cost of living concerns jump to 40%: Broadsheet and SOON Future Studies
A Tale of Two Cities gathered responses from 6,420 readers living in inner-urban neighbourhoods.
by Alisha Buaya – May 29, 2024
dentsu Sports Analytics and Fonto launch SponsorshipBI platform
"The ability to link fan transactions directly to sponsorship activities is a game-changer."
by Alisha Buaya – May 27, 2024
Dettol crowned 'most trusted' brand, Bunnings 'most iconic'
"The people who were surveyed nominated these brands, unprompted."
by Amy Shapiro – May 27, 2024
Hannah Sturrock on ACA Create Space results: 'People need encouragement’
“I’ve looked at a lot of data to try and figure out what was going on, and it's not easy on this one: A 10 point drop in LGBTQ+ inclusion."
by Amy Shapiro – May 22, 2024
Inclusion drops in latest ACA Create Space results: 'Average is not good enough'
Tony Hale: "The green shoots in the data suggest our strategy is correct and industry leaders are increasingly aware of the importance of DE&I. We must now stay the course."
by Amy Shapiro – May 21, 2024
Foxcatcher and inMobi partner to enhance media planning and activation
"The partnership will deliver exceptional audience insights and marketing outcomes."
by Alisha Buaya – May 21, 2024
40% of people care most about relatable content: Social Soup
"What we are seeing is the evolution of social content from a commercial point of view."
by Alisha Buaya – May 17, 2024
'Do you take measurement into your own hands?' Kinesso on third-party cookie deprecation
"Contextual solutions or relying on publishers first party consumer data and broader data partnerships will also likely be more adopted at scale as cookie signals decrease."
by Jasper Baumann – May 17, 2024
Mutinex uncovers state of marketing ROI in inaugural index report
"With budgets flat, marketers are effectively doing more with less to even keep that ROI where it is."
by Alisha Buaya – May 16, 2024
DoubleVerify promotes Imran Masood to VP, country manager AUNZ
Masood's promotion comes amid a raft of leadership appointments across the APAC region.
by Alisha Buaya – May 13, 2024
‘Big disconnect between intention and action’: Ballesty chimes in on latest Leo Burnett study
“86% of consumers see themselves as 'good'. If this is true, how are takeaway coffee cups still a thing in this country?”
by Amy Shapiro – May 13, 2024
Growth Distillery, Ogilvy, and Kantar partner for influence research
Ogilvy's Toby Harrison: "A large portion of what the marketing industry believes is effective is categorically wrong."
by Tess Connery – May 6, 2024
Social media to reach $247.3bn in 2024 as dominant channel: WARC
Social platforms are now the largest channel worldwide by advertising investment, overtaking paid search last year.
by Alisha Buaya – May 3, 2024
Mutinex launches DataOS, a new solution for data warehousing
Mutinex said some customers have already cut the time to build an optimised data warehouse by 70%.
by Jasper Baumann – Apr 30, 2024
Princess Kate, Sam Kerr, and NRL in Vegas: News reaches 20.7m people in March
news.com.au holds the top digital news brand spot for the 15th consecutive month.
by Tess Connery – Apr 23, 2024
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