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Maybelline launches 'Born With It' to support emerging female artists
"This live concert event and overarching campaign is an example of Maybelline’s continued commitment to female empowerment, individuality and diversity in creativity.
by Amy Shapiro – Jul 19, 2024
Macca's launches AI-powered 'boot pursuit' DDB Sydney and Mango
"The leaps we’re seeing in AI are remarkable, writing Shakespeare, generating news, and now analysing Chicken McNuggets."
by Amy Shapiro – Jul 19, 2024
Buddy Franklin 'kicks carbs not beer' in Thinkerbell's latest for Hahn
"Buddy is the perfect partner to deliver this – one of Australia's best kickers who literally and figuratively gives carbs the boot with Hahn."
by Amy Shapiro – Jul 18, 2024
Kraken Black Spiced Rum launches 'SkateDark' via Bastion
Matt Robinson: "It’s a perfect blend of The Kraken’s adventurous spirit and the skate community's fearless attitude."
by Amy Shapiro – Jul 17, 2024
Coles 360 expands retail media offering to liquor business
From August, Coles Liquor suppliers will be able to book advertising campaigns through the Coles 360 platform.
by Amy Shapiro – Jul 12, 2024
House of the Dragon hot sauces duel in latest work for BINGE via Thinkerbell
"Ahhh ahh, oh my god. Aaahhhhh, hot-hot-hot-hot!,” said Thinkerbell's chief creative, Tom Wenborn.
by Amy Shapiro – Jul 12, 2024
Daniel Ricciardo takes over Dan Murphy's in Emotive campaign for DR3 wines
"I don't know what was cooler, seeing the wine on the shelf or seeing my face all over the store front!"
by Amy Shapiro – Jul 11, 2024
Ubank unveils 'Cheap Ad, for a Great Rate' campaign via in-house studio
"The contrast of a market leading rate in poorly scribbled crayon really works to focus on what matters most to our customers."
by Amy Shapiro – Jul 11, 2024
Allianz and Eleven launch 'Go Australiaahhh' in-stadium to inspire young Aussie athletes
"We’re proud to use this moment to cheer on the next generation of elite athletes and local sporting legends."
by Amy Shapiro – Jul 11, 2024
Tourism Tasmania creative account up for pitch
The incumbent is BMF, which won the creative account in 2019.
by Amy Shapiro – Jul 10, 2024
Aussie Paralympian Col Pearse fronts Woolworths' 'Fresh Fuels the Best in All' via M&C Saatchi
"This brand film captures the Aussie competitive spirit, determination, grit and a community coming together to help realise an athlete’s dream."
by Amy Shapiro – Jul 10, 2024
Social connection the main motivation for sports fans under the age of 40: The Growth Distillery
Almost 60% of younger fans have a strong affinity for brands that support their favourite team or sport.
by Alisha Buaya – Jul 10, 2024
Say Hello to the Gen Z Ad of the year: Hello Social and DJ FISHER Shake Up Lynx’s Fragrance Game
“Lynx has always been about empowering guys, and that means evolving alongside them."
by Amy Shapiro – Jul 10, 2024
AAMI launches 'Athletes in the Making' via Ogilvy
"Australia’s leading national insurer is there to support our little athletes in the making when things don’t quite go to plan."
by Amy Shapiro – Jul 10, 2024
Tourism Australia appoints Accenture Song, The Monkeys and Droga5 to its creative and digital services
Tourism Australia's creative account was held by M&C Saatchi and the digital account by Digitas since 2018.
by Amy Shapiro – Jul 9, 2024
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