Brands
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REA Group's realestate.com.au unveils 'Keep Moving' from 72andSunny
"We are proud to continue to feature Australian music and work with Australian talent across our campaigns."
by Amy Shapiro – Jul 30, 2024
ADF Careers launches ‘Unlike any other job’ platform via VML
The launch coincides with the Department's ongoing creative and digital pitch, set to run until September.
by Amy Shapiro – Jul 30, 2024
Kit Harington fronts campaign for Zynga's Game of Thrones: Legends
Gaming company Zynga told Mediaweek: "We knew our marketing campaign needed to match their energy and return players to the world of Westeros with a bang."
by Amy Shapiro – Jul 29, 2024
Nike and QMS launch Matildas 3DOOH in first use of Emporium screen
Nike is "the first to have an exclusive full motion 3DOOH takeover of a digital screen for five consecutive days anywhere in Australia."
by Amy Shapiro – Jul 26, 2024
Asahi unveils remote-controlled claw machine with The Monkeys and Nakatomi
"Occasionally we get the opportunity to bring to life an idea that's beautifully simple, remarkably complex and heaps of fun."
by Amy Shapiro – Jul 25, 2024
Youi appoints fan-sponsor for 'Footy. Made by Fans' supported by M&C Saatchi Sport & Entertainment
"Asking the AFL for permission to change a guernsey mid-season is no easy feat – but it’s important to us that footy fans can see themselves represented on the big stage.”
by Amy Shapiro – Jul 25, 2024
James Magnussen fronts Pilot's 'Go hard, come second' sexual performance campaign
Ahead of the Olympics, Pilot is cheekily suggesting that, sometimes, coming second is best.
by Amy Shapiro – Jul 25, 2024
Cover-More refreshes brand with Principals, Howatson+Company
Chris Noble: "For us, it’s about showcasing the essence of travel as a joyful, inspiring and inclusive experience."
by Amy Shapiro – Jul 25, 2024
La Famiglia unveils 'To Die For' platform and vampire mascot via Connecting Plots
"He’s a playful representation of just how irresistible the allure of our product is and a unique new angle for La Famiglia that is distinctly, un-Italian."
by Amy Shapiro – Jul 24, 2024
Breville debuts Oracle Jet with 'Unlock the Pro Within' via The Cowboys
Jarrad Collings: "We aimed to capture effortless mastery."
by Amy Shapiro – Jul 24, 2024
Hoka launches 'Birds Eye' in ANZ via Anomaly
Molly Rugg: "This story of joyful flight is a testament to the power of community and movement."
by Amy Shapiro – Jul 23, 2024
Bega rebrands as 'Toastie Town' for 125th birthday with Thinkerbell
"We wanted to celebrate this milestone and pay homage to the people who have been part of the Bega Group’s journey by putting one of their most famous innovations on the map."
by Amy Shapiro – Jul 22, 2024
NRMA repositions as 'A Help Company' via Accenture Song
David Droga: "This work shows the power of a simple but deeply relevant idea."
by Amy Shapiro – Jul 22, 2024
Nando’s Tom Blackburn on inaugural Chicken Shop Session: Brands ‘are built by the role they play in culture’
Tom Blackburn: "Creativity is at the heart of what we do, and I think of everything music is one of the biggest articulations of creativity."
by Amy Shapiro – Jul 22, 2024
alt/shift/ launches 'Show up for your team. Slow down on the road' for TAC
Kate Napoli: "We’re targeting the mindset that being late means letting the team down."
by Amy Shapiro – Jul 19, 2024
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