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CMOlympics: Vin Naidoo on the power of Toyota's 'Team Everyone'
"Despite the way audiences are changing their viewing behaviours, FTA TV has a role to play in storytelling to mass audiences."
by Amy Shapiro – Aug 6, 2024
From Soldier On to Finger Lickin' Good: Brands 'go back to the past' with pre-COVID slogans
"There is definitely a trend of going back to the past – it's not just with the brands, we have seen it with fashion, culture, and music."
by Tess Connery – Aug 6, 2024
Lion head of marketing - craft and hospitality Ed Jamison exits after 12 years
Jamison told Mediaweek the decision "was a combination of numbers –12 years at an amazing company, a 3 month old, a 3 year old, and hitting 40!"
by Amy Shapiro – Aug 6, 2024
Steggles launches latest 'Stegglers for' work via M&C Saatchi
"The effectiveness of an emotive approach is something being increasingly realised and a natural way for the Steggles brand to be part of consumers' hearts and minds."
by Amy Shapiro – Aug 5, 2024
Foxtel Group rebrands in-house creative agency to BALBOA
BALBOA wants to build its client roster to include external clients in the sports and entertainment category.
by Amy Shapiro – Aug 5, 2024
CMOlympics: Old El Paso's Surini Perera on driving 'good noise'
"ROI for Old El Paso is aligned to short and long-term goals. Consumption of product is important, but our marketing ambition is to also drive brand consideration."
by Amy Shapiro – Aug 4, 2024
Amex taps Millie Ford as ambassador to 'drive brand relevance'
The card's launch was celebrated with the 'Lime Cordiale & Friends' music gig.
by Amy Shapiro – Aug 2, 2024
CMOlympics: Allianz's Shez Ford on creating 'community and connection'
"The team is working like a media newsroom to be reactive in every moment and it’s a new approach for Allianz and it’s working."
by Amy Shapiro – Aug 2, 2024
Beyond The Valley launches technicolour campaign amid tough time for live music
"Amid ongoing discussions surrounding the challenges festivals face globally, we aim to remind everyone of the joy and vibrancy that festivals bring to people’s lives."
by Amy Shapiro – Aug 1, 2024
GWM appoints Thinkerbell following split with The Hallway
Thinkerbell: "GWM has been going from strength to strength with record sales, excellent new products and outstanding value."
by Amy Shapiro – Aug 1, 2024
Ārepa launches first work via jnr., 'Sip Some Neuroscience'
The indie creative agency was founded by Ryan O’Connell and John Marshall earlier this year.
by Amy Shapiro – Jul 31, 2024
Leo Burnett and Zenith unveil 'Ads at Record Speeds' for Superloop
The campaign includes a 2 hour and 35-second skippable YouTube ad celebrating the Men’s Marathon Record.
by Amy Shapiro – Jul 31, 2024
Revlon transforms Luna Park for International Lipstick Day via Emotive
Revlon ambassador Delta Goodrem joined the brand, handing out Super Lustrous Lipsticks to commuters.
by Amy Shapiro – Jul 31, 2024
Qantas and Howatson+Co debut 'Already Proud' Olympics film
Chris Howatson: "Our campaign features eight incredible athletes and captures their emotional farewells before boarding their very special flight."
by Amy Shapiro – Jul 31, 2024
The Hallway parts ways with GWM as auto brand goes to pitch
"Our focus now is on forming a new long term partnership with an ambitious automotive company."
by Amy Shapiro – Jul 31, 2024
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