Internet provider Superloop is promoting its high-speed network with a new campaign tied to the 2024 Olympic and Paralympic Games, Ads at Record Speeds, by Leo Burnett and Zenith. The work is the first from the integrated offering by the Publicis Groupe creative and media agency for Superloop.
The campaign features Australian comedians Broden Kelly and Madeleine Stewart, with ad spots timed to the hundredth of a second to match sporting record speeds, including the Men’s 100m (9.58 seconds), the Women’s 50m Freestyle (22.93 seconds), and the Women’s 200m Cycling (10.15 seconds).
“Seeing as some people in Paris are attempting to do things at record speeds, we thought we’d challenge Broden and Madeleine to talk about Superloop’s incredible speeds at record speeds, too,” said Leo Burnett Australia associate creative directors James Beswick and Rowan Foxcroft.
“Unfortunately for Broden that involved him running a literal marathon whilst doing so.”
The campaign will also feature a 2 hour and 35-second skippable YouTube ad celebrating the Men’s Marathon Record. It will be supported by a launch across TV/BVOD, social media, YouTube, and OOH in Australia.
“We’re of the internet so we’re just joining the conversation at an opportune moment in the calendar,” said Superloop chief marketing officer, Ben Colman. “We like to play, so we’re always going to be a bit cheeky when we enter the chat.”
The consolidation of the Superloop account for Publicis came after Zenith was appointed as its media agency of record in December last year. Leo Burnett had already been creative agency of record, winning the account after a competitive pitch in 2022.
Publicis’ digital agency, Digitas, is engaged on a project basis to provide digital transformation solutions for the business.
See also: Superloop the challenger internet provider appoints Zenith Australia to media account
Credits:
Leo Burnett
James Beswick – Associate Creative Director
Rowan Foxcroft – Associate Creative Director
Andy Fergusson – Chief Creative Officer
Eryn LeMesurier – Senior Strategy Director
Laura Midalia – Senior Integrated Producer
Michael Demosthenous – National Director of Production
Joe Giufffrida – Edit & Motion Graphic Lead
Daniella Garabedian – Business Director
Elisa Donato – Business Manager
Nicole Denning – Senior Business Director
James Walker Smith – General Manager
Zenith
Ryan Varley – Head of Planning (Sydney)
Ewan Mitchell – Client Partner
Emily Robinson – Account Director
Nicola Carnevale – Account Manager
Lewis Hughes – Digital Director
Nicole Parish – Snr Digital Manager
Brendan Van Ryn – Group Investment Director
Superloop
Ben Coleman – Chief Marketing Officer
Justin Payne – Head of Marketing Growth
Nick Hack – Group Creative Director
Ellie Langer – Head of Brand & Comms
FJORD
Directors:Jordana Johnson & Charlie Ford
Haven’t You Done Well Productions
Darren McFarlane – Senior Producer
Tom Rickard – Head of Commercial
Tony Luu – DOP
Cloe Jouin – Production Designer
Natalie Burley – Wardrobe & HMU
Charlie Ford and Jim Cruse – Offline Editors
CJ Dobson – Colourist
Jon Holmes – Online Editor
Rodney Lowe – Production Alley – Sound Production
To Kill A Dead Man – Composer
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Top Image: Broden Kelly