Ārepa has launched its first above the line campaign, Sip Some Neuroscience, via their Trans-Tasman creative agency, jnr.
Ārepa, a New Zealand based food tech company, offers a range of natural products developed with neuroscientists, intending to benefit the brain. Its hero product, The Brain Drink, aims to enhance cognitive performance, reduce stress, and improve overall mental clarity.
The Sip Some Neuroscience campaign for The Brain Drink highlights how the drink is informed by gold-standard studies conducted by scientists. The media rollout for the campaign includes out of home and social media.
“It’s been a tough year felt across the whole industry, so we couldn’t be more proud to see our Brain Drink being celebrated in such a fun and creative way around the streets of Auckland and New Zealand, sharing our most important message: that our product always has been, and always will be, informed by science,” said Ārepa co-founder, Zac Robinson.
The work is the first from the indie creative agency jnr., founded by Ryan O’Connell and John Marshall earlier this year, since its appointment to lead brand strategy and creative services for Ārepa across Australia and New Zealand in June.
“It’s wild to think six months ago jnr. was still a pipe dream and now we are partnering with an amazing Kiwi company like Ārepa. We are proud to see the Ārepa brand out there with a little bit of swagger,” said jnr. co-founder and managing director Marshall, Ngāti Maru, Ngāti Hāua, Ngāti Maniapoto.
“We’re hoping that this unusual combo will grab peoples’ attention. A drink for your brain is a pretty enticing and unique product, so who wouldn’t you want to wouldn’t sip some neuroscience?” added fellow co-founder and chief strategy officer O’Connell.
