Brands
Latest stories
The General Store wins Chupa Chups creative account
"To work on an iconic brand whose purpose is all about fun is literally going to be a joy."
by Amy Shapiro – Jul 8, 2024
The Monkeys launches 'Sport can change your life' for rebel
"We’ve loved unearthing the best sports stories Australia has never heard of.”
by Amy Shapiro – Jul 8, 2024
Colgate launches 'Game Face' campaign for footy season via VML and Wavemaker
"The aim is to change the perception of what a 'game face' should be – moving away from intimidation to empowerment."
by Amy Shapiro – Jul 5, 2024
Tesla comes out on top in list of Australia's 10 favourite brands
Matt Morgan: "Consumers reward brands that consistently fulfil their promises across every interaction with unwavering trust and loyalty."
by Amy Shapiro – Jul 4, 2024
Repco launches new platform via Thinkerbell, 'Gets You Goin'
Elizabeth Cox: "We’ve deliberately taken a strong lead from research and customer voice and the subtle humour and quirks of what it means to be a car lover."
by Amy Shapiro – Jul 4, 2024
McDonald's marketing director Samantha McLeod exits the business
McLeod joined McDonald's in September 2023.
by Amy Shapiro – Jul 3, 2024
ALDI launches 'ALDIcore' campaign with Ogilvy PR, BMF, and Zenith
Jenny Melhuish: "At its core this campaign celebrates the delight and diversity in our community."
by Amy Shapiro – Jul 2, 2024
Mango Communications wins made by Fressko
Age Conte: "We’ve had our eye on the Mango team for several years."
by Amy Shapiro – Jul 2, 2024
Emotive launches campaign for Google starring Aussie icon Sharon Strzelecki
Magda Szubanski: "The fact that Shaz is helping her fellow entre-prenuers… well I think that’s exactly the type of person she is!"
by Amy Shapiro – Jul 2, 2024
BMF wins Endeavour Group creative pitch
BMF takes over BWS as of July 1 and Dan Murphy’s from October. M&C Saatchi and Thinkerbell are the incumbents.
by Amy Shapiro – Jul 1, 2024
TBWA\Sydney launches latest work for mycar Tyre & Auto, 'Get the care you deserve'
Simon Hayes: "We’re proud to say it doesn’t get much more retail than this."
by Amy Shapiro – Jul 1, 2024
Dove recreates 2004 'for Real Beauty' campaign in pledge against AI
“Dove has always stood for real beauty, and our commitment to never using AI in our ads underscores our dedication to authenticity."
by Amy Shapiro – Jun 28, 2024
Mad Mex and Liquid Death bring back the 1kg Big Burrito via Connecting Plots
Customers taking on the Big Burrito combo challenge can enter to win a grand prize: a burial plot in a cemetery.
by Amy Shapiro – Jun 27, 2024
CommBank makes Kantar BrandZ Top 100 Most Valuable Global Brands 2024
The bank was the only Aussie brand listed, ranking #82 overall and #14 out of 20 in the financial services category.
by Amy Shapiro – Jun 27, 2024
Airtasker is 'taking a step forward' as other businesses 'take a step back'
"It really is a brand where if you realise you're bathroom is messy, or when you need a repair to your roof, or if you've got a drone stuck in a tree, then we want Airtasker top of mind."
by Jasper Baumann – Jun 27, 2024
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