Latest stories
History Will Be Kind puts Maille premium mustard back on the map in comeback campaign
Ken Michail: 'Tapping into culture, community and channel specific insights, the campaign is delivering in spades and already unlocking new opportunities for the brand in market.'
by Alisha Buaya – Feb 25, 2025
Chain Social welcomes new digital marketing strategist
Bonnie Sansom: 'Shelby is an accomplished marketer with a strong e-commerce track record, who adds a lot of value to our team.'
by Alisha Buaya – Feb 25, 2025
MFA puts call out for session proposals for MFA EX
Philippa Moig: 'Think beyond your team, beyond your agency.'
by Alisha Buaya – Feb 25, 2025
MultiConnexions appoints new marketing director
'Victoria's increasing focus on multicultural engagement creates an exciting opportunity.'
by Natasha Lee – Feb 25, 2025
nib leverages unrealised potential in computing for OOH campaign via Dentsu Creative
Chris Donald: 'Leveraging the unrealised potential in the computing power behind our advertising was a novel way to bring this to life.'
by Alisha Buaya – Feb 25, 2025
Media Words taps into healthy new year plans for Ocean Spray OOH campaign
Elise Hedley Dale: 'They are driven by innovation in both their brand and product range, which aligns perfectly with our strategic planning approach.'
by Alisha Buaya – Feb 25, 2025
Publique Agency rebrands as Influence Haus, signalling a new era in PR and digital marketing
Caleb Yorke: 'Our rebranding to Influence Haus represents our evolution and dedication to staying ahead in the dynamic world of public relations and marketing.'
by Emma Shepherd – Feb 25, 2025
DDB Group Melbourne promotes new executive creative director
Psembi Kinstan: 'He is the epitome of the modern creative that champions every medium and understands the power of a big idea.'
by Alisha Buaya – Feb 25, 2025
Slide for what? Drake reacts to Sydney Water's Instagram call out via It’s Friday
Tim Barrett: 'Big cultural moments that are relevant to a brand don’t come along every day, so when they do, you have to move with lightning speed.'
by Alisha Buaya – Feb 25, 2025
New research reveals consumer confidence as key for health and wellness brands
Leigh Lavery: 'This work underscores the importance of reframing confidence as the most valuable asset for brands in the health and wellness sector.'
by Natasha Lee – Feb 25, 2025
Coca-Cola revives 'Wanta Fanta' campaign ahead of Lemon flavour
Kate Miller: 'We’re constantly driving product innovation and are confident Fanta Lemon will deliver.'
by Alisha Buaya – Feb 24, 2025
GroupM welcomes strengthens commerce team with new hires
Marc Lomas: 'Investing in top talent is crucial in today's dynamic commerce environment.'
by Alisha Buaya – Feb 24, 2025
Red Rock Deli launches Spicy Chilli Sriracha flavour via Special PR
Alex Bryant: 'Being able to tap into the cult status of sriracha and hero’ing the iconic Sriracha packaging, we knew fans would be begging to try the new flavour.'
by Alisha Buaya – Feb 24, 2025
Westpac appoints BMF as its creative agency
Carolyn McCann: 'Their innovative approach and proven track record in delivering impactful campaigns for clients aligns perfectly with our vision for the future.'
by Alisha Buaya – Feb 21, 2025
Gage Roads launches creative partnership with VML
Mick McKeown: 'The collaboration with VML was seamless from the start with the campaign planned with ideas that will span the next few years.'
by Alisha Buaya – Feb 21, 2025
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