VML and Gage Roads, the makers of WA beer brand Single Fin, have launched a new creative partnership.
Under the creative agency, creative platform taps into the anticipation and celebration of the epic life moments that deserve a bit of recognition, and the campaign will run across film, OOH, radio and social.
“Made for Yewww” will be an ongoing platform to recognise the legends, places and coastal lifestyle that inspire the Gage Road ethos.
“The Made for Yewww campaign perfectly encapsulates the essence of Gage Roads, representing those moments in life where the excitement and energy of anticipation or appreciation are celebrated by you and your mates,” Mick McKeown, head of sales and marketing at Good Drinks Australia, said.
“Made For Yewww is also a nod to our brewing expertise and that our beers are quality made with taste to suit our incredible Australian lifestyle.
“With our home in WA the Made For Yewww campaign will lead a considered resurgence as well as expansion plan across the east coast with media kicking off in QLD, followed by the entire eastern seaboard,” he said.
“The collaboration with VML was seamless from the start with the campaign planned with ideas that will span the next few years. We just love the energy and excitement the team have for our products,” McKeown added.
The campaign has already started having an impact with the first wave of OOH bringing some colour to Adshels on both coasts, as well as bespoke, location specific executions. The film assets were brought to life with the expertise and passion of the team at Clockwork Films and director duo Cowboys.
Tim Newton, creative lead, VML Perth said: “Beautifully simple ideas and wonderfully passionate people are a winning recipe and we couldn’t be happier with the end product. It encapsulates the feeling of coastal freedom in Gage’s unique voice.”
Adam Kennedy, managing director, VML Brisbane and Perth, added: “Gage’s plans for national expansion and their ambition to create cut-through work excited us from the moment we took the pitch brief. We had WA and Queensland creatives collaborate on the ideas, which was the perfect model for the brand and really got sparks flying.”
