GroupM Australia & New Zealand have welcomed the appointments of Veronica Li, Ben Grace, and Claudia Domingues to its commerce team to drive transformation for clients across Wavemaker, EssenceMediacom, and Mindshare.
Li, Grace and Domingues joined after the holding group developed a robust Commerce offering encompassing Strategy, Activation, Creative, and Data & Technology. The offering leverages proprietary tools, partnerships, and processes to deliver GroupM agencies impactful commerce solutions with global scale, local nuance, and proven effectiveness.
Led by Marc Lomas, managing director of GroupM Commerce, and supported by Leah Jackson, group director of commerce strategy, Li, Grace and Domingues’ appointments strengthen Wavemaker, EssenceMediacom, and Mindshare’s commitment to commerce solutions.
Li and Grace both join as group directors of commerce strategy. Li, formerly eCommerce director at Publicis, previously led CPG brands such as P&G, L’Oréal, and Unilever. Her deep expertise in retail media will be instrumental in driving client growth across clients, including L’Oréal, Colgate-Palmolive and Danone.
Grace was previously CEO of US-based agency SparkXGlobal, and has global experience at Omnicom’s programmatic trading desk, Accuen, and the AI-driven Amazon Ads platform, Xnurta. His extensive data and technology background, coupled with his expertise in developing and implementing cutting-edge advertising solutions.
Domingues, who has previously worked for Mediacom, returns to GroupM and joins as head of commerce platforms. Formerly media activations lead at IPG Kinesso, Domingues is a results-oriented omnichannel specialist with a passion for planning, platform activation, and seamlessly integrating commerce and retail media into comprehensive omnichannel strategies, delivering best-in-class solutions for clients.
These appointments represent a significant investment in market-leading commerce capabilities across the GroupM’s agencies to drive client outcomes and deliver client growth.
Lomas said of the appointments: “Investing in top talent is crucial in today’s dynamic commerce environment. At GroupM, we’re proud to welcome these exceptional individuals to our team, bolstering our capabilities and reinforcing our commitment to shaping the next era of media by delivering outstanding results and innovative commerce solutions for our clients.”
Top image: Veronica Li, Ben Grace, Claudia Domingues