Latest stories
72andSunny to develop local brand positioning for Cadillac
Heath Walker: '72andSunny were able to quickly get to the heart of what has made Cadillac so successful overseas.'
by Alisha Buaya – Feb 21, 2025
ETA BBQ Sauce embraces nostalgia in no-nonsense campaign via Connecting Plots
Christine Fung: 'There’s a huge loyalty in Aussie culture for the brand and product and we feel we owe it to them to be true to who we are.'
by Alisha Buaya – Feb 21, 2025
Officeworks expands retail media with in-store digital screens
Jessica Richmond: 'This evolution of our retail media network will provide our customers with an improved in-store experience.'
by Natasha Lee – Feb 21, 2025
Ogilvy appoints new executive creative director in Sydney
Michelle Holland: 'Max’s passion for craft and his ability to connect with audiences across different platforms makes him a truly exceptional creative talent.'
by Alisha Buaya – Feb 21, 2025
Opus Agency acquires The Company We Keep
Nigel Ruffell: 'This partnership opens up new opportunities for our team, our clients, and our future.'
by Alisha Buaya – Feb 21, 2025
Weis takes its 'Saviour of Summer' campaign to Western Sydney with Mindshare
Elliott Eldridge: 'This campaign is about more than just handing out ice cream; it's about recognising a community need and delivering a little bit of summer joy in a unique and engaging way.'
by Alisha Buaya – Feb 21, 2025
New agency Daylight launches in local market as more publishers invest in their brands
Lee Lowndes: 'The influence of social platforms is going to play such a drastic role with audiences, the ability for them to be switched off overnight is a looming reality.'
by Alisha Buaya – Feb 21, 2025
Nespresso launches new approach to Happy Hour in a campaign via Poem
Rhania Farah: 'This new campaign builds on that momentum, demonstrating how brands can authentically and strategically engage with cultural moments to achieve real results.'
by Alisha Buaya – Feb 20, 2025
RSAC reimagines the Bro Code in a new campaign via cummins&partners
Scott Tilyard: 'A bro is anyone who follows the Bro Code and looks out for you.'
by Alisha Buaya – Feb 20, 2025
Mazda introduces 'Give It Heaps' platform via CHEP
Ashlin Moore: 'We’ve developed an idea here that celebrates that ethos and hopefully it inspires many Aussies to get out there and give it heaps in a BT-50.'
by Alisha Buaya – Feb 20, 2025
Enigma appoints new Sydney managing director
Lisa Sutton Gardner: 'Her appointment brings a new level of leadership and brand expertise to the business and our Sydney team.'
by Alisha Buaya – Feb 20, 2025
Gai Le Roy on the need to 'do a better job' at demystifying data and privacy for consumers and regulators
'The more we can do to limit breaches, to have privacy-enhancing technology in terms of data, the better it will be for all of us.'
by Alisha Buaya – Feb 20, 2025
Anneliese Douglass, Mark Coad, and Cathy O'Connor on what the MFA Psychosocial Safety Code of Conduct means for the industry
Mark Coad: 'That's how important it is... It's bigger than individual agency initiative.'
by Alisha Buaya – Feb 20, 2025
Brand partnerships unveiled for Australian Survivor: Brains V Brawn II
Tamar Hovagimian: 'These sponsorships are a win-win elevating both our show and the brands.'
by Natasha Lee – Feb 19, 2025
Kleenex unveils refreshed packaging design from Hulsbosch
Mikey Hart: 'By creating a clear and cohesive design architecture, we’ve helped ensure Kleenex continues to have a strong presence in the category'
by Mediaweek Admin – Feb 19, 2025
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