Latest stories
'A real positive for advertisers' and 'strong and compelling': Media buyers on new programming and innovative tech at the Paramount upfronts
Mediaweek get the thoughts and opinions of Elizabeth Baker, Florian Vaissiere, Nicola Barnes, Will Chapman and Justin Arlt after the Paramount upfronts.
by Alisha Buaya – Sep 18, 2024
Ogilvy dominates at the 2024 APAC Effies with its Matildas 'Til It's Done' campaign
Paul Arena: "Being able to say we played a small part in making it easier for girls to play football, for either fun or fame, has been the highlight of my career."
by Alisha Buaya – Sep 17, 2024
Blundstones unveils its WELL WORN global platform via Thinkerbell
The brand film and design was shot by Hotel Bell and directed by Michael Mouritz.
by Alisha Buaya – Sep 17, 2024
Katrina Stratton and Siddharth Bhakay join AdUnion as agency retains More and Tangerine Telecom
Robert Ong: "Sid and Katrina’s appointments demonstrate our commitment to investing in experience and capability across all media channels."
by Alisha Buaya – Sep 17, 2024
Rebecca Tos promoted to managing partner of consumer science and analytics at Havas Media Network
CSA is Havas Media's global data and technology consultancy dedicated to helping clients understand and meaningfully activate customer data to optimise growth.
by Alisha Buaya – Sep 17, 2024
Mat Baxter quits Mutinex, board persuades him to stay connected as an advisor
Baxter said after four months he realised not room for himself and co-founder Henry Innis in day-to-day running of Mutinex
by James Manning – Sep 16, 2024
Paramount Australia announces Converged Advertising Technology – Paramount Connect
Solution will allow marketers to target and deliver audiences across every platform and program.
by Mediaweek Admin – Sep 16, 2024
OMD and Zenith inducted to Hall of Good at UnLtd: Big Dream
Danielle Galipienzo from Initiative was awarded the Social Change Maker.
by Jasper Baumann – Sep 16, 2024
Think HQ acquires Sydney agency Loud Communications
Jen Sharpe: 'LOUD's strong client base and commercial creative smarts are a perfect fit for the Think HQ team, and together will drive our growth with new commercial clients.'
by Alisha Buaya – Sep 16, 2024
'Real thought leadership': A day of insights and ideas from the 2024 In-House Agency Council summit
Chris Maxwell: 'The in-house and hybrid agency community is growing in Australia and we’re so proud to play our role in supporting the community to thrive.'
by Alisha Buaya – Sep 16, 2024
Media buyers share opinions on YouTube’s Brandcast 2024: ‘Challenging brands to rethink approach’ and ‘Struggles with its media identity’
Gerry Bowness, James Dixon, Kristy Kinzett, Tom Kirkham and Sam Orton share their thoughts on Brandcast 2024 with Mediaweek.
by Alisha Buaya – Sep 16, 2024
Wrappr launches new brand platform via Paper Moose
Wrappr’s platform enables drivers to be paid for wrapping their cars in brand messaging.
by Jasper Baumann – Sep 16, 2024
Amanda Windus launches youth insights agency, Youngkind
The agency aims to empower brands and organisations with strategies to deliver bolder, more inclusive, and innovative solutions that young people feel are truly made for them.
by Alisha Buaya – Sep 16, 2024
McCafé fuels Australian Paralympic athletes in new content series via DDB Sydney
The series features narration by triple Paralympian Don Elgin.
by Jasper Baumann – Sep 13, 2024
-lution launches in-house agency management service for brands build internal capability
-lution Powered aims to simplify and de-risk the potentially complex process of building an agency model within a business.
by Alisha Buaya – Sep 13, 2024
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