Blundstones has unveiled its global platform, WELL WORN, via Thinkerbell.
The brand film and design, shot by Hotel Bell and directed by Michael Mouritz, launches the Australian boot brand’s new platform to over 30 countries around the world.
To celebrate its global community of loyalists who’ve made the brand what it is today, the WELL WORN platform highlights a group of diverse Blundstone wearers from five countries, telling the stories of what they’ve achieved in their boots and the ingrained worth that every step has brought to them.
“The Well Worn platform perfectly captures the bond people develop with their Blundstone boots. The more you wear them, the more they reflect the life you live, and they only get better over time,” Nik Jackson, chief brand officer of Blundstone, said.
“There’s a universal commonality to Blundstones, they’re worn by interesting people who do interesting things, the world over,” Tom Wenborn, Thinkerbell’s chief creative tinker, said.
“Whether you’re in Portugal, South Korea, Canada, Italy or Australia, it’s how you wear these boots that defines them, and you in turn. Well Worn, just like the boots, is a simple platform that anyone, anywhere, can pull on.”
The work will launch to global markets across Digital, Online, OOH, Print and Social from September.
Last week, Repco revealed its fourth ‘Bringin’ the Bathurst’ campaign work with Thinkerbell.
The new Repco work from the agency sees racing fans making the pilgrimage to the Temple of Bathurst to have the Bathurst brought into their lives through its almighty power.
It features the return of the owner of Peter Brock’s powerful glove as the ‘Revvvrend’, bringing the Bathurst to all who flock to the iconic Mount Panorama.
The earworm of a track was developed by the team at Electric Sheep Music and spot-directed and produced by Josh Logue and TAXI.
See also: Thinkerbell and Repco put pedal to the metal for the fourth Bringin’ the Bathurst campaign
Credits:
Creative agency: Thinkerbell
Client: Blundstone
Production: Hotel Bell
Director: Michael Mouritz
Editors: Raffael Oliveri & Jon Holmes