Think HQ has acquired Loud Communications as it expands its corporate and creative capabilities, underscoring its unique “all-Australia” engagement reach.
Loud Communications is based in Sydney and is known for understanding consumer behaviour and creative innovation. The agency offers complementary expertise in brand storytelling and multicultural engagement and has helped brands earn their place in an evolving cultural landscape.
This acquisition is Think HQ’s second, following the hugely successful integration of multicultural engagement specialists CultureVerse in 2019.
The addition of LOUD enhances the agency’s growing presence in Sydney, where the agency has already expanded its team and service offerings over the past year with the move of group account director Jess Glass from Melbourne and the appointment of chief financial officer Tim Anderson, who will also be based in Sydney.
Lorraine Jokovic and Jen Sharpe
Jen Sharpe, founder and managing director of Think HQ, said: “We are thrilled to welcome Lorraine Jokovic and her fabulous team from Loud into the Think HQ family.
“This acquisition is testament to Think HQ’s strategic growth, further boosting our Sydney presence and enhancing our creative and commercial offering. Loud’s strong client base and commercial creative smarts are a perfect fit for the Think HQ team, and together will drive our growth with new commercial clients.
“Think HQ’s unique integrated offering to reach all Australians will be supercharged with our new team members.”
Lorraine Jokovic, who will become Think HQ’s Sydney general manager, said: “This is a genuinely exciting time for both agencies, and I’m thrilled to be heading up the Think HQ team in Sydney.
“Loud has always been about making brands heard and helping them find their place in competitive markets. As part of Think HQ, with its integrated approach and commitment to positive social impact, we have the capability to do even bigger and better things together.”
Sharpe added: “By bringing Loud into the Think HQ family, we’ve really cemented our unique position as a truly integrated, one-stop-shop agency that engages with all communities in Australia – and creates awesome campaigns with them.
“With a team of 100 super-smart people that reflect the audiences we speak to and the communities we work with, Think HQ is better equipped than ever to create and deliver campaigns that no other agency can.”
News of the acquisition follows the agency’s recent B-Corp accreditation last month.
See also: Think HQ the latest agency to achieve B Corp certification