Wrappr has unveiled a new brand identity, delivered by creative agency Paper Moose, as it continues to grow it’s operation into new markets.
Wrappr’s platform enables drivers to be paid for wrapping their cars in brand messaging. Paper Moose took this offering and helped Wrappr refine its narrative, placing its Advocate Out-of-Home (AOOH) offering firmly in the spotlight as “the next evolution of OOH media.”
Paper Moose positioned Wrappr as “advertising with benefits,” drawing on vehicular terminology to craft a brand concept that embodies value and impact. “Outdoor advertising that goes the extra mile” not only highlights Wrappr’s tangible benefits but also reinforces its commitment to delivering more to brands, drivers and the planet.
Liam Shaw, co-founder at Wrappr said: “Distilling everything Wrappr offers is quite a feat and we’re delighted with how Paper Moose have encapsulated the benefits of Advocate Out-of-Home for brands, drivers and the planet into a wonderfully sleek and simple brand identity. We’re looking forward to the new brand supporting our growth and innovation into the future.”
Georgia Shillington, design director at Paper Moose said: “We’re incredibly proud to partner with Wrappr on this exciting brand refresh. This collaboration has strategic partnership at its core, where our values of innovation, sustainability and impact aligned seamlessly with Wrappr’s mission. The new identity is sleek, smooth, and vibrant – designed to mirror Wrappr’s simple yet powerful offering.”
Credits:
Client: Wrappr
Founders: Liam and Jonte Shaw
Brand Manager: Nicole Todhunter
Agency: Paper Moose
Executive Creative Director: Nick Hunter
Head of Strategy: James Sykes
Design Director: Georgia Shillington
Senior Copywriter: Pete Saladino
Head of Client Success: Brad Bennett
Senior Account Director: Jessica Jones
Senior Account Manager: Hannah Maher