McDonald’s Australia has delivered the final instalment in its three-part social content series for McCafé – titled ‘Takeaway Baristas’ – as part of its Paralympic campaign by DDB Sydney.
McDonald’s conducted an Australia-wide search to find the best McCafé Baristas and sent them to Paris to make sure our athletes got coffee fit for an Aussie as they competed in the 2024 Paralympic Games.
Featuring narration by triple Paralympian Don Elgin, the three-part series documents the baristas preparing for the Games, meeting the athletes in Paris, and showing the lengths they went to craft the perfect cup of coffee. From building their endurance with silver medallist Michael Roeger, to accuracy testing with Ameera Lee, to hand-eye coordination with Tristan Knowles – the series celebrates the best of Australian coffee expertise.
DDB Sydney Associate Creative Directors, Tom Lawrence and Sam Raftl said: “Us Aussies can barely function without a high-quality cup. So when we found out McCafé was heading to Paris to make coffee for our Paralympians, we couldn’t wait to tell their story.”
McDonald’s Australia marketing director, Amanda Nakad, said: “Partnering with Paralympics Australia to support our amazing para-athletes has been a huge highlight for us this year. Whilst we can’t take any credit for their amazing success, the series is a light-hearted, feel-good moment to show just how far we go at McCafé to make sure our athletes and their families get the same great- quality, barista made coffee they’re used to at home.”
The three-part series, ‘Takeaway Baristas’, rolls out across TikTok, Meta, YouTube and 9Now from 15th August to 15th September, with all content available to view here.
Credits:
Client: McDonald’s Australia
Client Leads: Peitra Withaar and Lancy Huynh
Creative Agency: DDB Sydney
Media Agency: OMD
PR: Mango Communications
Production Company: Infinity Squared