Latest stories
Ikea launches 24-hour sleep billboard with 'Australia's worst sleeper' in Sydney Circular Quay
The Ikea Sleep Billboard was developed and executed by Maverick, Havas Host, Mindshare and Mango Communications.
by Alisha Buaya – Oct 2, 2024
Oxfam and Bullfrog to launch ONLY SHAMPOO to take action on global food inequality
Dan Sparkes: "The campaign is designed to stir a sense of unease, to take something as familiar as shampoo and use it as a mirror to reflect on how disconnected we’ve become from the realities of inequality."
by Alisha Buaya – Oct 2, 2024
KFC launches The Flavour Has Spoken campaign via Ogilvy
Aisling Colley: "This integrated body of work delivers on crave and un-matched experiences to satisfy the ever-changing needs of KFC’s customers - and in a very playful way."
by Alisha Buaya – Oct 2, 2024
Mr Chen's marks National Dumpling Day with 'Find Aunty Chen' via DDB Group Melbourne
Psembi Kinstan: "Trolley aunties also encourage you to be adventurous and try new things, so this character makes the perfect brand ambassador. If you can track her down, that is."
by Alisha Buaya – Oct 2, 2024
BCM Group spotlights student purpose in Griffith University's new 'Make it Matter' brand platform
Damien Musgrave: "It’s been special to work so collaboratively both with Griffith and the students themselves to create something truly unique to the category."
by Alisha Buaya – Oct 2, 2024
End Food Waste teams up with Hopeful Monsters to launch The Great Unwaste campaign
Mandy Hall: “Hopeful Monsters was a standout in the pitch, creating a platform that immediately captures the energy needed to tackle this enormous challenge."
by Alisha Buaya – Oct 1, 2024
IAB confirms Daniel Knapp and Anthony Katsur as keynote speakers for inaugural Leadership Summit
The invitation-only event for the most senior leaders, will provide an opportunity to discuss challenges, debate key issues and identify ways to positively shape the future of the industry.
by Alisha Buaya – Oct 1, 2024
AAMI rescues the AFL Grand Final for a third year via OMD
Nick Hurley: "Our media-first approach to the AFL Grand Final ensures that AAMI’s campaign isn’t just seen, but truly experienced by fans across platforms."
by Alisha Buaya – Oct 1, 2024
Atomic 212° promotes Ashleigh Carter to general manager, Sydney
Rory Heffernan: "Ash has continuously delivered great results for our clients, our team and our business, and it’s a real pleasure to see her take on this important new role."
by Alisha Buaya – Oct 1, 2024
MYOB appoints iProspect as its media agency of record
Dean Chadwick: "iProspect’s data-led approach maps well with MYOB’s rich understanding of the SME ecosystem, and we look forward to exploring where this partnership can take us."
by Alisha Buaya – Oct 1, 2024
Foxcatcher’s Alex Cook on the WorldView Retail digital marketing solution
Measurable results, predictive strategies for targeting on path to purchase, focus on media dollars.
by Luke Brown – Oct 1, 2024
Media and marketing senior industry leaders team up to launch Smelly Lunch Stories
Linda Fagerlund: "Our commitment with Smelly Lunch Stories is to start to build an environment in which having a diverse workforce is just the first step, not mission accomplished."
by Alisha Buaya – Oct 1, 2024
JCDecaux, QMS, oOh!Media, Val Morgan and Torch Media donate $1.2m advertising space to MFA's We Are The Changers campaign
Sophie Price: "Our goal with this campaign is to maintain the momentum and awareness, especially as fresh talent joins our ranks."
by Alisha Buaya – Sep 30, 2024
Seinfeld's Jason Alexander stars in Uber Eat's latest 'Get almost, almost anything' campaign via Special
James Sexton: "It’s been great working alongside director Mark Molloy and Jason, to bring this sitcom trope to life, as well as bring back Jason’s very distinct brand of misery."
by Alisha Buaya – Sep 30, 2024
IPG Mediabrands Australia has appointed Harry Preston as MBCS managing director
This follows the appointment of Olivia Warren as global managing director of Traverse32 IPG’s independent development and production studio headquartered in New York.
by Alisha Buaya – Sep 30, 2024
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.