Atomic 212° has promoted Ashleigh Carter to the new role of general manager, Sydney.
Carter joined the independent media agency as media manager from MediaCom Australia in 2014. She was appointed media director in 2015, group account director in 2017 and head of client services in 2022.
Atomic 212° national managing director, Rory Heffernan, said: “Ash has been a key member of our team for the past decade and her leadership and dedication has played an enormous role in our journey to date. Ash has continuously delivered great results for our clients, our team and our business, and it’s a real pleasure to see her take on this important new role.
“I’m looking forward to working with her to take our Sydney agency to even greater heights. Congratulations Ash on this well-deserved promotion.”
Carter said of her promotion: “I’m excited for the opportunity to expand my remit within Atomic 212° and support the continued growth and success of our people, our product and our clients’ business results.
“I am inspired more than ever about our opportunity as the smarter, faster, more accountable media agency and look forward to building on the recent momentum over the next 12 months,” she added.
Carter’s appointment as Sydney general manager follows a series of client wins and retentions for Atomic 212° over the past year including BMW Australia and New Zealand, Bupa, the Northern Territory Government, Tourism Northern Territory, Northern Territory Major Events Company, Darrell Lea, Victoria University, My Muscle Chef, Vet Partners, Adyen and UKG, and most recently BlueScope and Great Wall Motors.
Claire Fenner, Atomic 212° national chief executive officer, said at the time of the BlueScope win: “We are excited about this new partnership, and we are honoured to be trusted as partners in the custodianship of two of Australia’s most iconic brands, COLORBOND steel and TRUECORE steel.”
Meanwhile, Heffernan said at the time of the GWM win: “We’re delighted to help further accelerate their marketing program by delivering on our smarter, faster, accountable media promise.”