IPG Mediabrands Australia has appointed Harry Preston, the current national general manager of Hogarth, as managing director of MBCS Australia.
This announcement follows the appointment of Olivia Warren, managing director MBCS Australia, as global managing director of Traverse32 IPG’s independent development and production studio headquartered in New York.
Mark Coad, CEO of IPG Mediabrands Australia, said: “It’s always gratifying to see our home-grown talent being tapped on the shoulder to take on global roles.”
“Olivia was the driving force behind establishing the MBCS brand in Australia on the back of several incredibly successful client campaigns. We know that she will continue that forward trajectory at Traverse32.”
Preston returns to IPG Mediabrands Australia to assume the role of managing director MBCS with more than 20 years of multi-national industry experience leading media and technology across multiple categories, including former roles within the IPG network.
Coad added: “We are very excited to appoint Harry Preston as the new Managing Director of MBCS Australia. With his passion and expertise for driving brand commerce Harry is perfectly positioned to lead our efforts in creating breakthrough experiences for our clients, connecting brands with consumers in meaningful ways.”
“I am honoured to take on the role of Managing Director at MBCS Australia, Preston said of his new appointment. “Some of the fondest memories of my career were spent at IPG Mediabrands so I’m excited to return and build on the amazing legacy Olivia leaves.
“It’s an exciting time for the business, and a fantastic opportunity to work with such a talented group of people to push the boundaries of what we can achieve in the content space.”
Preston will be based in Sydney and will report to Mark Coad CEO IPG Mediabrands Australia. His position is effective 1 November 2024.
See also: Mediabrands Content Studio MD Olivia Warren joins Executive Leadership Team