Latest stories
Afterpay taps into Swedish language in new campaign with IKEA
Katrina Konstas: 'Our campaign celebrates Swedish style while emphasising the flexibility Afterpay offers.'
by Alisha Buaya – Dec 11, 2024
World Vision launches Boxes for Better campaign with EssenceMediacom
Carl Colman: 'This initiative exemplifies breakthrough thinking in the humanitarian aid sector, which often relies on more traditional media channels.'
by Alisha Buaya – Dec 11, 2024
Generation Blur, the 'Good Enough' life, algorithms and blues: Dentsu Creative unveils 2025 trends
The report draws from insights across Dentsu Creative’s global network, showcasing actionable opportunities for brands to engage in a more culturally sensitive, connected, and inclusive world.
by Alisha Buaya – Dec 11, 2024
McDonald's and Netflix bring the Dalgona Candy Challenge to life with the Squid Game Meal
Amanda Nakad: 'This collaboration gives our customers and fans the unique opportunity to step into the game and experience it like never before.'
by Alisha Buaya – Dec 11, 2024
Chris Ellis joins Fenton Stephens as executive creative director
Alex Fenton: 'Chris embodies our philosophy of intelligence and imagination. Along with his energy and enthusiasm, it makes for an exciting new chapter for Fenton Stephens.'
by Alisha Buaya – Dec 11, 2024
Taz Papoulias addresses agency flaws with the launch of Seamlessmedia
Taz Papoulias: 'The only agencies that need to worry are the ones who take advantage of their clients, and, given a small marketing campaign has driven 100+ genuine leads - it looks like there are quite a few.'
by Alisha Buaya – Dec 11, 2024
Emotive celebrates Deep Rising campaign launch as media industry rallies to support initiative
The media industry rallied to support the cause, with over $2M already committed by partners such as Nine, ARN, JCDecaux, and Mamamia.
by Alisha Buaya – Dec 11, 2024
Assembled Group welcomes We Are Phoenix
Craig Hart: 'Their ability to orchestrate activations and experiences on the scale that Phoenix does, adds a dynamic dimension to our capabilities, complimenting the work of our other agencies.
by Alisha Buaya – Dec 10, 2024
The media industry react to Omnicom's acquisition of The Interpublic Group
Mat Baxter, Darren Woolley and Julia Vargiu shared their thoughts and opinions on the acquisition.
by Alisha Buaya – Dec 10, 2024
ADF Careers launches I am a Submariner campaign via VML
Thomas Tearle: 'In this final major initiative of our six-year partnership with the ADF, we’re honoured to have contributed to inspiring the next generation of recruits for the Navy’s future submarine capability.'
by Alisha Buaya – Dec 10, 2024
Omnicom acquires Interpublic Group: 'Now is the perfect time'
Philippe Krawkowsky: 'We are creating a uniquely comprehensive portfolio of services that will make us the most powerful marketing and sales partner in a world that’s changing at speed.'
by Alisha Buaya – Dec 10, 2024
All wrapped up! A look at the 2024 Christmas campaigns that sleighed
From Telstra to Aldi, AAMI and Dan Murphy's, Mediaweek takes a look at the Christmas campaigns of 2024.
by Alisha Buaya – Dec 10, 2024
SLIK expands to Melbourne following new business growth
Cooper LaPlanche: 'There's so much potential and increasing demand for an agency that intersects creativity, data and technology and we look forward to introducing SLIK’s expertise here.'
by Alisha Buaya – Dec 9, 2024
Australia's ad revenue to reach AUD $25.2b, projected to grow 3.7% in the new year: GroupM 2024
Melissa Hey: 'Despite the ongoing cost-of-living crisis dominating headlines, the Australian ad market remains resilient, though minimal growth projected in 2024 reflects continued caution.'
by Alisha Buaya – Dec 9, 2024
Clemenger BBDO gets a bit 'cheeky' with CUB's Hard Rated brand platform
Ant Phillips: 'Now we want to bring that cheekiness out in everything we do with the brand. And by that, I mean we literally want to bring it out of the top of people’s heads.'
by Alisha Buaya – Dec 9, 2024
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