Afterpay and IKEA Australia have unveiled a new campaign spanning out-of-home, digital, and social channels.
The campaign, developed by Afterpay’s in-house team, playfully taps into IKEA Australia’s iconic Swedish heritage, using Nordic language to capture attention while highlighting that Afterpay is now available in-store and online at IKEA.
Following the partnership going live in mid-November to coincide with the IKEA Black Friday sale, this campaign, launched on December 9, aims to increase awareness of Afterpay’s availability at IKEA, for those entertaining over the holidays and planning their next home project during the summer.
By purchasing at IKEA using the buy now, pay later lender, customers can enjoy flexible payment options, making their holiday shopping and home improvement projects more manageable.
The campaign features 18 large-format out-of-home panels strategically placed near IKEA stores in Sydney, Melbourne, Brisbane, Canberra, and Adelaide.
“We’re thrilled to bring the convenience of Afterpay to IKEA customers across Australia,” Katrina Konstas, country manager at Afterpay, said. “Our campaign celebrates Swedish style while emphasising the flexibility Afterpay offers. Whether you’re buying a holiday gift or tackling a home project, Afterpay empowers you to manage costs with ease.”
Erin Falconer, marketing communications manager, IKEA Australia, said: “We love it when a partner truly speaks our language at IKEA, and Afterpay has taken it to the next level by going full Swede! With a shared desire for a campaign that stops Aussies in their tracks and grabs attention, we believe this creative execution delivers for both brands.
“Since launching Afterpay in mid-November, we’ve seen an incredibly strong response from IKEA customers, with around 600 orders via Afterpay per day, enhancing the shopping experience by making it more convenient and affordable.”
CREDIT
Afterpay Team
Head of Creative at Cash App + Afterpay: Luke Martin
Director Trade and Partner Marketing: Kevin Azzopardi
Senior Marketing Manager: Emily Marshall
Creative Director: Ben Smith
Creative Director: Matt Dunn
Creative Director: Chris Larcombe
Creative Operations: Sheena Demby
Public Relations: Lauren Benson
International Brand & Integrated Marketing Director: Mik Wagner
International Brand & Integrated Marketing Manager: Bianca Balliro
IKEA team
Country Marketing and Insights Manager: Kirsten Hasler
Marketing Communications Manager: Erin Falconer
PR: Emma Losco
Media Agency: Kaimera
Creative Production Agency: Dijitally