Latest stories

Example continues partnership with hospitality group Etymon
Adam Petta: 'Example’s unrivalled expertise and creative approach to help us build awareness and showcase our world-class venues.'
by Alisha Buaya – Feb 7, 2025

Smith’s chips draws on celebrating all the simple joys via Special
Katherine Twomey: 'We’re looking forward to where this and future work can remind Aussies why they love Smith’s.'
by Alisha Buaya – Feb 7, 2025

Campbells launches We’ve Got You campaign via Paper + Spark
Anthony Russo: 'This campaign reinforces that we’re here to make their lives easier with our exceptional service and depth of product offering.'
by Alisha Buaya – Feb 7, 2025

Claxon unveils rebrands as it finalises integration with Embark
Daniel Willis: 'We’ve never been just another marketing agency. We see ourselves as a chainsaw among apples and oranges, and our new brand reflects that sharper edge.'
by Alisha Buaya – Feb 7, 2025

Braze expands in ANZ with Sydney data centre and new headquarters
Lewis Barnes: 'Australia stands at the forefront of digital innovation and evolving privacy standards.'
by Natasha Lee – Feb 7, 2025

72andSunny nabs tech platform Deputy
Kesh Vallot Shannon: '72andSunny stood out from the pack and their belief in Optimism resonated with our internal culture.'
by Alisha Buaya – Feb 6, 2025

William Buck debuts OOH recruitment campaign via Focus Creative
Bryony Vandepeear: 'We love what the team at Focus Creative has developed. It's got a playfulness to it, while also hitting all the important points we want to deliver.'
by Alisha Buaya – Feb 6, 2025

Box office boom: Aussie cinemas deliver big summer growth
Guy Burbidge: 'We knew this summer school holidays would be big ... these results prove that Australian’s love for cinema has never been stronger.'
by Natasha Lee – Feb 6, 2025

MiQ appoints NSW group account director
Stuart Parker: 'Erin will be in the perfect position to capitalise on her already-expansive programmatic knowledge.'
by Alisha Buaya – Feb 6, 2025

Winarch Group acquires Wats On Events
Paul Lambess: 'Every acquisition we make adds to the human experience, and strengthens our ability to deliver world-class venues, live music events, and lasting experiences that support and help local and regional economies to thrive'.
by Natasha Lee – Feb 6, 2025

Special tapped as Warner Bros. Discovery's creative agency ahead of Max launch
Sasha Mackie: 'From day one, they nailed it with a pitch concept that’s punchy, innovative and unapologetically Max.'
by Alisha Buaya – Feb 6, 2025

Omnicom reports $4.3 billion revenue growth for Q4 2024
John Wren: 'We see significant upside potential through expected revenue and cost synergies that can drive growth beyond what Omnicom was delivering alone.'
by Alisha Buaya – Feb 5, 2025

Fuller appoints Sydney managing director
'Expanding our market presence in Sydney feels like the perfect next chapter as we build on the momentum of 2024.'
by Alisha Buaya – Feb 5, 2025

Publicis Groupe posts 'very strong' Q4 as Arthur Sadoun claims global top spot
'Once again, we topped the charts in new business rankings.'
by Alisha Buaya – Feb 5, 2025

dentsu taps UM Government head Brett Elliott, to join as media chief operating officer
Fiona Johnston: 'His ambition and care are second to none, and I know he will add great value.'
by Emma Shepherd – Feb 5, 2025

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