Braze has unveiled its new Sydney data centre and ANZ headquarters, reinforcing what it claims is its growing investment in the Australian and New Zealand market. The company says the move is designed to help brands navigate shifting privacy regulations and enhance customer engagement.
ANZ is now Braze’s fastest-growing region in APAC, with major brands like Wesfarmers, Canva, REA Group, David Jones, and Cashrewards leveraging its platform.
Since acquiring local reseller NorthStar in June 2023, Braze has seen strong regional growth, driven by rising demand for data security and personalised customer experiences. Braze says the new data centre and headquarters further cement its commitment to supporting Australian businesses in a rapidly evolving digital landscape.
Lewis Barnes, who is the general manager Australia and senior director, customer success at Braze, said: Australia stands at the forefront of digital innovation and evolving privacy standards. Our new Sydney data centre and ANZ headquarters are a direct response to the unique needs of the Australian market. We’re not only providing the robust, local infrastructure that can support data sovereignty, but we’re also empowering our clients to drive customer engagement and growth in an increasingly competitive landscape. Our investment here underscores our belief in Australia’s potential and our commitment to supporting its digital transformation.”
Lewis Barnes, who is the general manager Australia and senior director, customer success at Braze.
Sydney-based data centre
Hosted on AWS, Braze’s Sydney-based data centre will give brands greater flexibility, security, and control over their data to meet internal policies, business needs, and data residency requirements.
Designed for high performance and scalability, the new facility enables real-time data processing for businesses of all sizes – from startups to those managing hundreds of millions of users. By keeping data within Australia, brands can better align with consumer privacy expectations, reduce risk, and strengthen customer trust, all while enhancing engagement strategies.
Shahid Nizami, who is the vice president, Asia Pacific and GCC, said: “The launch of our new data centre in Australia is a major milestone for Braze and a testament to our strong commitment to the Australian market. Australia is a key player in our APAC operations, and we’re dedicated to providing our Australian customers with the best possible experience. This data center should enhance performance, support data sovereignty, and enable us to better serve the growing demand for our customer engagement platform in the region. We’re excited to continue investing in Australia and empowering our customers to build stronger connections with their audiences.”
Shahid Nizami, is the vice president, Asia Pacific and GCC.
Sydney HQ
Braze’s new ANZ headquarters sit in a 12,500 sq. ft. Sydney CBD office, marking a major milestone in its regional growth.
With its ANZ team now at 70 across Sydney, Melbourne, and Queensland, Braze says the move showcases its long-term commitment to the market and its focus on driving innovation and expansion across the region.