Omnicom reports $4.3 billion revenue growth for Q4 2024

Omnicom Media Group Australia

John Wren: ‘We see significant upside potential through expected revenue and cost synergies that can drive growth beyond what Omnicom was delivering alone.’

Omnicom has reported $4.3 billion in revenue, organic growth of 5.2% and net income of $448.0 million, for the quarter ending December 31, 2024.

The holding company’s revenue for Q4 of 2024 rose d $261.3 million, or 6.4%, to $4,322.2 million

Worldwide revenue growth in Q4 2024 compared to Q4 2023 was led by an increase in organic revenue of $212.2 million, or 5.2%. Acquisition revenue, net of disposition revenue, increased revenue by $73.3 million, or 1.8%. The impact of foreign currency translation reduced revenue by 0.6%.

In terms of organic growth by discipline, Q4 2024 saw these results: 7.1% for Media & Advertising, 9.1% for Precision Marketing, 10.3% for Public Relations, 1.8% for Execution & Support, and 4.9% for Experiential, partially offset by declines of 4.3% for Healthcare, and 11.6% for Branding & Retail Commerce.

By region, organic growth results in Q4 saw: 9.9% for the United States, 1.8% for Asia Pacific, 1.2% for the United Kingdom, 16.1% for Latin America, 0.1% for Other North America, and 1.7% for the Middle East & Africa, partially offset by a decline of 2.1% for Euro Markets & Other Europe.

Looking at full year results, the holding company reported $15.7 billion in revenue and organic growth of 5.2%, with net income of $1,480.6 million.

Omnicom - John Wren

John Wren

“With 5.2% organic revenue growth for both the fourth quarter and full year, and even higher growth in adjusted EBITA and adjusted EPS, our strong operational execution gives us confidence for continued strength in 2025,” said John Wren, chairman and chief executive officer of Omnicom.

“From this position of strength, we are incredibly well prepared for and excited about the complementary combination of businesses and cultures with our proposed acquisition of Interpublic. Together, clients and employees will benefit from expanded products to deliver superior creativity, innovation and effectiveness.

“We will also bring together unparalleled data assets to market, fueling leading creative, produced at scale, and activated by the world’s top-ranked media practice to drive measurable sales. We see significant upside potential through expected revenue and cost synergies that can drive growth beyond what Omnicom was delivering alone.”

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