Dentsu has appointed Brett Elliott to the newly created role of chief operating officer – media with a focus on supercharging operational efficiencies and client success across Dentsu’s media agency brands Carat, iProspect and dentsuX.
Elliott brings to dentsu decades of experience, including time spent as investment head and lead at MediaCom, where he drove success and transitioned into general manager, and more recently leading the charge as the managing director at UM, leading the Australian Federal Government media account.
Based in Melbourne, Elliott will lead dentsu’s media agency focus on future operational excellence, bringing the best technology and humans to light and supporting client excellence across the three brands.
Fiona Johnston, dentsu Australia CEO Media, Client Counsel + Commercial, said: “I am delighted to bring Brett to our amazing team at dentsu. His ambition and care are second to none, and I know he will add great value, bringing a sense of passion and purpose to our client operational excellence and future thinking for the team, in tech and tools.
“For those who know him, he is also just a great human, and a solid and authentic leader, which adds to our culture. Brett brings a strong sense of trust and community, as well as groundbreaking media expertise to ensure our operations are world class, and industry leading.”
Elliott said: “I am really looking forward to joining dentsu, a company that has a genuine history of innovation and a set of capabilities across its brands that are second-to-none. Specifically on the media side, Carat, iProspect and dentsuX are all exciting businesses with great potential.
With so much change in our industry, there is a huge opportunity to harness the best of technology and combine that with great people to deliver real client outcomes. I’m delighted to be a part of the team and to help drive the momentum that dentsu is already building.”