Agency News
Latest stories
New agency Daylight launches in local market as more publishers invest in their brands
Lee Lowndes: 'The influence of social platforms is going to play such a drastic role with audiences, the ability for them to be switched off overnight is a looming reality.'
by Alisha Buaya – Feb 21, 2025
Nespresso launches new approach to Happy Hour in a campaign via Poem
Rhania Farah: 'This new campaign builds on that momentum, demonstrating how brands can authentically and strategically engage with cultural moments to achieve real results.'
by Alisha Buaya – Feb 20, 2025
RSAC reimagines the Bro Code in a new campaign via cummins&partners
Scott Tilyard: 'A bro is anyone who follows the Bro Code and looks out for you.'
by Alisha Buaya – Feb 20, 2025
Mazda introduces 'Give It Heaps' platform via CHEP
Ashlin Moore: 'We’ve developed an idea here that celebrates that ethos and hopefully it inspires many Aussies to get out there and give it heaps in a BT-50.'
by Alisha Buaya – Feb 20, 2025
Enigma appoints new Sydney managing director
Lisa Sutton Gardner: 'Her appointment brings a new level of leadership and brand expertise to the business and our Sydney team.'
by Alisha Buaya – Feb 20, 2025
Gai Le Roy on the need to 'do a better job' at demystifying data and privacy for consumers and regulators
'The more we can do to limit breaches, to have privacy-enhancing technology in terms of data, the better it will be for all of us.'
by Alisha Buaya – Feb 20, 2025
Anneliese Douglass, Mark Coad, and Cathy O'Connor on what the MFA Psychosocial Safety Code of Conduct means for the industry
Mark Coad: 'That's how important it is... It's bigger than individual agency initiative.'
by Alisha Buaya – Feb 20, 2025
MFA brings media industry together for the launch of the Psychosocial Safety Code of Conduct
Sophie Madden: 'The Code empowers businesses to navigate these challenges while protecting their people and meeting legal obligations.'
by Alisha Buaya – Feb 19, 2025
IMAA marks five years of championing indie agencies
Sam Buchanan: 'It’s truly incredible just how much we have achieved as an organisation.'
by Alisha Buaya – Feb 19, 2025
Mindshare appoints chief investment officer
Melissa Hey: 'He brings a wealth of experience and a forward-thinking, client-focussed mindset to this new role as CIO.'
by Alisha Buaya – Feb 19, 2025
Atomic 212° poised for another big year as strategy chief Asier Carazo looks ahead
Carazo speaks to Mediaweek about Sonar, the importance of DEI and the Publicis Groupe's acquisition of Atomic 212°.
by Alisha Buaya – Feb 19, 2025
OMG New Zealand names CEO
Tony Harradine: 'A tenacious leader, Nikki understands what makes consumers tick and is adept at translating clients’ ambitions into tangible results.'
by Alisha Buaya – Feb 18, 2025
Petbarn partners with reo powered by oOh!media to launch PetAds retail media platform
Lucas Barry: 'PetAds will deliver best-in-class media products, while allowing us to focus on what we do best.'
by Alisha Buaya – Feb 18, 2025
Wonderful to lead digital and CX for Woodlea by VIP and Mirvac
Ashleigh Garling: 'Partnering with Wonderful allows us to elevate our digital presence and CX strategy.'
by Alisha Buaya – Feb 18, 2025
Principals acquires Davidson Branding
Tom Brigstocke: 'The fusion of Principals and Davidson uniquely positions the agency as a branding powerhouse able to shape iconic brands across categories for the next 30 years and beyond.'
by Alisha Buaya – Feb 18, 2025
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